Insurance Business Asia
Industry leading news for today's sophisticated insurance broker
About Us
Traffic & Audience
Editorial Calendar
Digital Solutions
Print Solutions
Other Innovative Solutions
About us
Insurance Business is the world’s leading multi-media resource for insurance professionals. Award-winning products across North America, Australasia, Asia-Pacific and the UK deliver essential news, insight and analysis, and constitute the most effective channel through which to reach sellers of insurance.
Insurance Business Asia connects insurers, brokerages, service providers and other industry players.
Insurance Business Asia marketing solutions include:
■ Digital advertising
■ E-newsletter sponsorship
■ Sponsored content
■ IBTalk podcasts
■ IBTV video
■ Special reports
■ Lead generation
9,633
Publisher Accolades
hard-copy distribution
16,711
e-mag circulation
Get in Touch
Features Calendar
Traffic & Audience
Audience Extension
IBC connects specialty brokers, underwriters, executives and other industry players.
Increase your brand awareness by placing your brand directly in front of a large audience in a cost-effective manner.
Channel Sponsorships
Are you interested in growing a specific line of business? Do you have thought leaders and industry experts who want to speak to the broker community? Channel Sponsorships provide our partners with the ability to pair targeted advertising, branding and thought leadership with specialty lines of business.
KEY AI
KEY AI is Insurance Business’ data-driven digital marketing platform that drives your target audience segments to engage with your product or service through targeted marketing campaigns.
Interactive Digital Content is an opportunity to showcase your organization’s expertise through various thought leadership packages. These turnkey packages all include promotional programs to reach dedicated audiences through email, social media and audience extension.
Digital Solutions
Other Innovative Solutions
Australia - Canada - NZ - Philippines - UK - USA
www.keymedia.com
Magazine
Why audience extension?
Statistics have shown that users need to see your digital message 17-20 times per month for the highest rate of conversion.
Therefore, IBC now offers partners the ability to continue to market to our users as they travel to other brand-safe sites.
Add audience extension to your Insurance Business Canada campaign and experience higher, qualified traffic and increased conversion.
How it works?
02
Continue to reach user with digital ads after they leave IBC site, and travel toother brand-safe sites, building frequency.
26 February
Leader Profile/ Big Interview
Spotlight a key executive in this exclusive interview, paired with a robust 4-week marketing campaign.
Interactive Digital Content
Click to learn more
Whitepaper Campaigns
We can amplify your content – whether it’s a white paper, special report or opinion piece – through distribution to our subscriber database
Webinars
Drive your message home to an engaged target audience in your unique 45-minute live presentation, then go in-depth with a 15-minute Q&A session
Events
Sponsored executive roundtable/think tanks focused around sponsors topic of choice
Get in Touch
76,302
average monthly page views
51,548
average monthly sessions
36,478
average monthly users
19.49%
open rate
18.16%
average open rate
8,588
newsletter subscribers
Magazine
MPA magazine reaches thousands of mortgage and finance professionals.
Learn more
Website
InsuranceBusinessmag.com Asia is the industry’s leading online resource for specialty insurance
Learn more
01
User visits IBC website.
03
User is driven to your site or conversion page.
Go-live
Click to learn more
Booking Deadline (with video)
Booking Deadline (without video)
February
20 December
17 January
Deadlines
*Prices are exclusive of any applicable taxes.
Price per month (minimum 6-month commitment)
$7,000
Click to learn more
■ Exclusivity of ad positions adjacent to channel content on articles and on section front.
AD UNITS:
■ Billboard 970x250
■ Half page 300x600
■ Catfish 970x90
■ MREC 300x250
■ Re-targeting of article readers with sponsors’ ads after they leave the site
Newsletter
■ One article per month – collaboration and interviews with journalists
■ Dedicated monthly channel e-newsletter to database
■ Exclusive half page 560x250 ad in channel e-newsletter
Current channels – custom channels available
■ Construction
■ Cyber
■ Environmental
■ Hospitality
■ Marine
■ Motor
■ Natural Catastrophe
■ Professional Risks
■ SME
■ Technology
■ Diversity & Inclusion
■ Claims
Click to learn more
Brokers
Lenders
Aggregators
Brokerage Heads
Principals
Directors
Titles/Function
Interests/ Content Affinity
Alternative Lending
Commercial
Reverse
Education
Sustainability
Brand Boost
Content Boost
Content Boost with Leads
Leverage content to reach prospects in-market for your products or services by nurturing them toward engagement with your brand. The end result is marketing-qualified leads delivered through an interactive dashboard in real-time to track campaign success and engagement.
Boost your content marketing and thought leadership with targeted campaigns that position your content in front of your ideal customers across multiple channels to drive qualified traffic to your content assets. Get advanced insight to engagement, including at the company level.
Amplify your advertising with targeted display campaigns that reach & nurture your target audience segments wherever they are browsing the web through social media & display advertising.
MPA's
Content Boost with Leads
Content Boost
Brand Boost
Click to learn more
Brand Boost
Learn more
Content Boost
Learn more
Content Boost with Leads
Learn more
Leader Profile/ Big Interview
Leader Profile/Big Interview
Learn more
Exclusive Feature
Exclusive Feature
Learn more
Sector Focus
Sector Focus
Learn more
Exclusive Insights
Exclusive Insights
Learn more
Hover and click to learn more
Traffic & Audience
49%
readers earn an annual income of $75,000-$150,000
73%
readers have an annual loan settlement volume of $10m-$60
9,633
hard copy distribution
Distribution by location
79%
believe MPA helps them improve the way they run their business
91%
agree MPA is the leading business magazine for the mortgage and finance industry
71%
are mortgage brokers, brokerage heads, MDs and principals
1/2
2/2
2/4
Annual loan settlement volume
1/4
What do brokers want from aggregators?
4/4
3/4
29 January
15 November
13 December
January
Website
2/3
Homepage
1/3
Display & e-Newsletter
Website
Market your brand on the insurance industry's leading website for news, opinion and analysis
Learn more
e-Newsletter
The leading e-newsletter for insurance brokers
Learn more
Hover over each ad position for more information.
The specialty insurance community’s most trusted, online source of news, opinion and analysis.
Billboard
970x250
33%
Position
Size
SOV
Native article
3/3
Mobile
Business Update
Business Update
Learn more
Big Deal
Big Deal
Learn more
See Publisher Accolades
Print Solutions
Read more
Read more
Read more
Display & e-Newsletter
Click to learn more
Magazine
Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.
Hover over each ad position for more information.
Double page spread
Outside back cover
Inside front cover
Full page
Half page (horizontal)
Half page (vertical)
Double page spread
Position
Size
Trim (w) 420mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Print solutions
Impact advertising
Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.
Hover over each ad position for more information.
Print solutions
Loose inserts
Belly wrap
Belly wrap pro
Magazine page
Lorem ipsum dolor sit amet.
Learn more
Impact advertising
Lorem ipsum dolor sit amet.
Learn more
Participate in an industry-leading panel discussing key market trends. Video roundtable will be recorded, edited and promoted alongside a 1,500 word editorial piece for 4 weeks.
Exclusive Insights
Interactive Digital Content
Discuss a specific market opportunity, highlight a new product or profile your company with an exclusive feature. Insurance Business editorial team to conduct an interview and produce the 1000-word piece to be paired with a 4-week marketing campaign, driving readership.
Exclusive Feature
Interactive Digital Content
Join other thought leaders, adding commentary on a market or topic of interest. Includes branding, company bio and quotes; supported by a 4 week marketing campaign.
Sector Focus
Interactive Digital Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.
Big Deal
Interactive Digital Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.
Business Update
Interactive Digital Content
Full page
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Outside back cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page horizontal
Position
Size
Trim (w) 186mm x (h) 119.5mm
No bleed
Inside front cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page vertical
Position
Size
Trim (w) 101mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Belly wrap
Position
Belly wrap pro
Position
Loose inserts
Position
*Rate does not include print or delivery.
Interactive Digital Content
Medium rectangle
Position
Size
SOV
300x250
100%
Half page
Position
Size
SOV
300x600
50%
Fluid wallpaper
Position
Size
SOV
1024+
50%
Overlay
Position
Size
SOV
640x480
100%
Billboard (pos 2)
Position
Size
SOV
970x250, 300x250
50%
Catfish
Position
Size
SOV
970x90
50%
Native article
Position
Medium rectangle
Position
Size
SOV
300x250
100%
Catfish
Position
Size
SOV
300x50
50%
E-Newsletter
The leading e-newsletter for insurance brokers
Hover over each ad position for more information.
Display & e-Newsletter
EDM
Position
Newsletter Text Banner
Position
Clickthrough URL
338x225 image
45 characters including spaces, approximately 8 words depending on word length
Newsletter Advert
Position
Size
560x250
9.4%
0.5%
6%
21%
39%
1%
23%
4.49
Accurate and on-time commission payments
4.35
Quality of lending panel
4.13
Communication with brokers
4.19
Compliance support
4.15
BDM support
1= not important; 5 = extremely important
12%
< $10m
26%
$10m-$20m
35%
$20m-$40m
14%
$40m-$60m
13%
$60m+
Readers by job title
2%
Others
13%
Lenders
33%
Brokerage heads, principals , directors
52%
Brokers and loan writers
Number of years a broker
22%
>15 years
25%
6-15 years
26%
3-5 years
27%
<2 years
Readers by job title
2%
Others – aggregators, valuers & insurers
12%
Financial Sector – legal firms, accountants, financial planners
15%
Lenders – Banks, non banks, mortgage managers, senior management
27%
Brokers – Industry graduates, loan writers
44%
Industry leaders – top performers, principals, company MDs, brokerage head
Website
36,478
average monthly users
Users by job title
Users by organisational function
1/5
Traffic & Audience
51,548
average monthly sessions
8,588
newsletter subscribers
76,302
average monthly page views
InsuranceBusinessmag.com Australia is the industry’s leading online resource for specialty insurance
MPA 23.01
March
April
MPA 23.02
May
June
MPA 23.03
July
MPA 23.04
August
September
MPA 23.05
October
November
MPA 23.06
December
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■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Logistics
IBTV Episode
■ Cyber insurance
■ Professional Risks
Podcast
■ Lorem ipsum 2
■ Construction
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Personal Lines
IBTV Episode
■ Lorem ipsum 2
■ Environmental
Podcast
■ Lorem ipsum 2
■ 2023 Property & Casualty Outlook
Podcast
■ Lorem ipsum 2
■ Commercial Motor
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Professional Liability
IBTV Episode
■ Lorem ipsum 2
■ Cannabis
Podcast
■ Lorem ipsum 2
■ Environmental
Podcast
■ Lorem ipsum 2
■ Accident & Health
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Cyber
Webinar
■ Lorem ipsum 2
■ Healthcare
IBTV Episode
■ Lorem ipsum 2
■ Cyber
IBTV Episode
■ Lorem ipsum 2
■ Hospitality
Podcast
■ Lorem ipsum 2
■ Natural Catastrophe
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Healthcare
IBTV Episode
■ Lorem ipsum 2
■ Supply Chain
Podcast
■ Lorem ipsum 2
■ Marine & Cargo
Exclusive Feature
■ Lorem ipsum 2
■ Diversity, Equity & Inclusion
Executive Insights
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Renewable Energy
IBTV Episode
■ Lorem ipsum 2
■ Financial Institutions
Podcast
■ Lorem ipsum 2
■ SME
IBTV Episode
■ Lorem ipsum 2
■ Insurtech
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Accident & Health
IBTV Episode
■ Lorem ipsum 2
■ Legal Insights
Podcast
■ Lorem ipsum 2
■ Architects and Engineers
Podcast
■ Lorem ipsum 2
■ D&O
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Builders Risk
IBTV Episode
■ Lorem ipsum 2
■ Small Business
Podcast
■ Lorem ipsum 2
■ Commercial Property
IBTV Episode
■ Lorem ipsum 2
■ Manufacturing
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Property
Ibtv Episode
■ Lorem ipsum 2
■ Property
IBTV Episode
■ Lorem ipsum 2
■ NonProfit
Podcast
■ Lorem ipsum 2
■ Hospitality
Podcast
■ Lorem ipsum 2
■ Environmental
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Supply Chain
Ibtv Episode
■ Lorem ipsum 2
■ Supply Chain
IBTV Episode
■ Lorem ipsum 2
■ ESG
IBTV Episode
■ Lorem ipsum 2
■ Technology
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Life Sciences
IBTV Episode
■ Lorem ipsum 2
■ Legal Insights
Podcast
■ Lorem ipsum 2
■ Marine
Exclusive Feature
■ Lorem ipsum 2
■ Cyber
Executive Insights
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Architects & Engineers
IBTV Episode
■ Lorem ipsum 2
■ Public Entities
Podcast
■ Lorem ipsum 2
■ Claims
IBTV Episode
■ Lorem ipsum 2
■ Travel
Exclusive Feature
25 March
17 January
14 February
22 April
14 February
13 March
20 May
13 March
10 April
17 June
10 April
8 May
15 July
8 May
5 June
12 August
5 June
3 July
9 September
3 July
31 July
7 October
31 July
28 August
4 November
28 August
25 September
2 December
25 September
23 October
Current channels – custom channels available
Monthly web stats
E-Newsletter
Magazine
Magazine
Monthly web stats
E-Newsletter
Audience
Demographic
Audience
Demographic
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
What's included
Available Channels
What's included
Available Channels
Key Research & Insights
Special Reports
Content Marketing
Gain access to reader feedback and insights.
Read more
Nominate your organization or your colleagues for one of IB's awards. Visit our calendar of upcoming awards here
Read more
Sponsored content written by our journalists and delivered to our total readership.
Read more
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Tap on each ad position for more information.
Titles/Function
Interests/ Content Affinity
Tap each ad position for more information.
Multimedia
Build trust and credibility by showing your knowledge and expertise via video
Learn more
Lead Generation
Generate sales leads, spread expertise and build your brand image
Learn more
Multimedia
Build trust and credibility by showing your knowledge and expertise via video
Hover over each ad position for more information.
2/2
Podcast
1/2
TV
Display & e-Newsletter
Contact us to learn about rates
TV
Build trust and credibility by showing your knowledge and expertise via video
Contact us to learn about rates
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
Lead Generation
Generate sales leads, spread expertise and build your brand image
Hover over each ad position for more information.
2/2
Webinar
1/2
Whitepaper
Display & e-Newsletter
Contact us to learn about rates
Generate sales leads, spread expertise and build your brand image
Whitepaper
Contact us to learn about rates
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
Learn more
Build trust and credibility by showing your knowledge and expertise via video
Multimedia
Learn more
Generate sales leads, spread expertise and build your brand image
Lead Generation
2/2
Podcast
1/2
TV
Tap on each ad position for more information.
Build trust and credibility by showing your knowledge and expertise via video
Multimedia
Display & e-Newsletter
Contact us to learn about rates
Build trust and credibility by showing your knowledge and expertise via video
TV
Contact us to learn about rates
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
2/2
Webinar
1/2
Whitepaper
Tap on each ad position for more information.
Generate sales leads, spread expertise and build your brand image
Lead Generation
Display & e-Newsletter
Contact us to learn about rates
Generate sales leads, spread expertise and build your brand image
Whitepaper
Contact us to learn about rates
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
Users by region
Contact us to learn about rates
Newsletter Advert
Position
Size
560x250
Special Reports
Nominate your organization or your colleagues for one of IB's awards. Visit our calendar of upcoming awards here
Read more
Catastrophe
Cannabis
Commercial auto
Construction
Cyber
Environmental
Hospitality
Legal expenses
Marine
Non-profits
Professional liability
Life
KEY AI
M&A
Diversity &
Inclusion
Group benefits
Claims
Independent
Brokers
Insurers
MGAs
Insurance Leaders
(Executives)
Risk Managers
IB Asia's Key Audience Segments
Titles/Function
Cyber
Construction
Interests/Content Affinity
Commercial Auto
Professional Risks
Workers Compensation
Top Topics - Specialty
Source: Touchstone Market Research 2017
18,232
Transportation/
Commercial Auto
17,256
Renewable Energy
10,202
Catastrophe
8,771
Environmental
8,536
Trucking
7,680
Construction
6,601
Marine
5,311
Cyber
3,804
Professional Liability / PI
3,298
Shipping / Logistics
3,259
D&O Liability
12259
Insurtech
7555
Commercial Auto
23898
Health/Medical
23898
Travel Insurance
5/5
Top Topics - Overall
Source: Touchstone Market Research 2017
24,513
Travel Insurance
23,263
Personal Lines
19,306
Health care
17,306
M&A Insurance
16,096
Property
15,714
Workers Compensation
15,630
Casualty
14,703
Auto Insurance
14,649
Health Insurance
14,189
Insurtech
12,447
Accident Insurance
12,259
Life Insurance
7.555
Small Business
23898
Travel Insurance
23898
Travel Insurance
■ Healthcare
■ Professional Liability
■ Marine
■ Non-profits
■ Workers Comp
■ Cyber
■ Life
■ Claims
Special Reports
Go-live month: February
Go-live: 20/02/24
5-Star Professional Liability and D&O
Go-live month: February
Go-live: 26/02/24
Brokers on Underwriters (Top 20)
Go-live month: March
Go-live: 06/03/24
Elite Women
Go-live month: March
Go-live: 26/03/24
Global 100 - Insurance
Go-live month: March
Go-live: 28/03/24
Fast Brokerages
Go-live month: April
Go-live: 11/04/24
5-Star Brokerages
Go-live month: April
Go-live: 16/04/24
5-Star Diversity, Equity & Inclusion
Go-live month: August
Go-live: 19/08/24
Brokers on Construction
Go-live month: September
Go-live: 18/09/24
Top 50 Rising Stars
Go-live month: October
Go-live: 24/10/24
Brokers on MGAs
Go-live month: November
Go-live: 11/11/24
Top Insurance Brokers
Go-live month: December
Go-live: 03/12/24
Top Insurance Employers
Go-live month: December
Go-live: 13/12/24
Brokers on Carriers
Go-live month: December
Go-live: 17/12/24
Global Best in Insurance
Go-live month: February
Go-live: 20/02/24
5-Star Professional Liability and D&O
Top Topics - Overall
17,764
Travel Insurance
15,846
Personal Lines
15,711
Health care
13,910
M&A Insurance
13,528
Property
12,753
Casualty
11,726
Auto Insurance
11,719
Workers Compensation
11,245
Life Insurance
11,177
Insurtech
10,655
Accident
6,937
Small Business
22,879
Small Business
*number of unique businesses showing intent
Top Topics - Specialty
9,535
Catastrophe
8,892
Transportation/Commercial Auto
7,944
Trucking
7,844
Environmental
6,904
Construction
6,326
Marine
6,075
Commercial Auto
4,797
Cyber
3,418
Professional Liability
3,124
Shipping / Logistics
2,990
D&O Liability
4,229
Professional Liability
3,778
Shipping / Logistics
*number of unique businesses showing intent
3,456
D&O Liability
1%
Risk Managers
Underwriters
Brokers
16%
78%
5%
Other
4%
Other
1%
Other
23%
Manager
33%
Executive
44%
Producer/Broker
9%
Malaysia
14%
India
20%
Hong Kong
46%
Singapore
7%
Philippines
4%
Japan
2/5
3/5
4/5
2/5
5/5
4/5
3/5