Insurance Business Australia
Industry leading news for today's sophisticated insurance broker
About Us
Traffic & Audience
Editorial Calendar
Digital Solutions
Print Solutions
Other Innovative Solutions
About us
Insurance Business Australia (IB) is the world’s leading multi-media resource for insurance brokers. Award-winning products across North America, Australasia, Asia-Pacific and the UK deliver essential news, insight and analysis, and constitute the most effective channel through which to reach sellers of insurance.
Insurance Business Australia connects insurers, brokerages, service providers and other industry players with 8,500+ brokers across the country via its:
■ High-traffic website
■ High-engagement daily newsletters
■ Panel discussions and exclusive interviews
■ IBTalk podcast channel
■ IBTV episodes
■ Well-attended webinars
■ Special Reports
■ Industry leading events
9,633
Publisher Accolades
hard-copy distribution
16,711
e-mag circulation
Get in Touch
Editorial Calendar
Traffic & Audience
Audience Extension
IB Australia connects specialty brokers, underwriters, executives and other industry players.
Increase your brand awareness by placing your brand directly in front of a large audience in a cost-effective manner.
Channel Sponsorships
Are you interested in growing a specific line of business? Do you have thought leaders and industry experts who want to speak to the broker community? Channel Sponsorships provide our partners with the ability to pair targeted advertising, branding and thought leadership with specialty lines of business.
IB Australia Key Audience Segments
KEY AI is Insurance Business Australia’s data-driven digital marketing platform that drives your target audience segments to engage with your product or service through targeted marketing campaigns.
Interactive Digital Content is an opportunity to showcase your organization’s expertise through various thought leadership packages. These turnkey packages all include promotional programs to reach dedicated audiences through email, social media and audience extension.
Digital Solutions
Other Innovative Solutions
Australia - Canada - NZ - Philippines - UK - USA
www.keymedia.com
Magazine
Why audience extension?
Statistics have shown that users need to see your digital message 17-20 times per month for the highest rate of conversion.
Therefore, IB Australia now offers partners the ability to continue to market to our users as they travel to other brand-safe sites.
Add audience extension to your Insurance Business Australia campaign and experience higher, qualified traffic and increased conversion.
How it works?
02
Continue to reach user with digital ads after they leave IB Australia site, and travel toother brand-safe sites, building frequency.
26 February
Leader Profile/ Big Interview
Spotlight a key executive in this exclusive interview, paired with a robust 4-week marketing campaign.
Interactive Digital Content
Click to learn more
Whitepaper Campaigns
We can amplify your content – whether it’s a white paper, special report or opinion piece – through distribution to our subscriber database
Webinars
Drive your message home to an engaged target audience in your unique 45-minute live presentation, then go in-depth with a 15-minute Q&A session
Events
Sponsored executive roundtable/think tanks focused around sponsors topic of choice
Get in Touch
58,373
users
104,317
sessions
129,999
page views
19.49%
open rate
19.91%
Click-through rate
8,899
engaged e-newsletter subscribers
Magazine
MPA magazine reaches thousands of mortgage and finance professionals.
Learn more
Website
InsuranceBusinessmag.com Australia is the industry’s leading online resource for specialty insurance
Learn more
01
User visits IB Australia website.
03
User is driven to your site or conversion page.
Go-live
Click to learn more
Booking Deadline (with video)
Booking Deadline (without video)
February
20 December
17 January
Deadlines
*Prices are exclusive of any applicable taxes.
Price per month (minimum 6-month commitment)
$7,000
Click to learn more
■ Exclusivity of ad positions adjacent to channel content on articles and on section front.
AD UNITS:
■ Billboard 970x250
■ Half Page 300x600
■ Catfish 970x90
■ MREC 300x250
■ Re-targeting of article readers with sponsors’ ads after they leave the site
■ One article per month – collaboration and interviews with journalists
■ Dedicated monthly channel e-newsletter to database
■ Exclusive half page 560x250 ad in channel e-newsletter
Current channels – custom channels available
■ Construction
■ Cyber
■ Environmental
■ Hospitality
■ Marine
■ Motor
■ Natural Catastrophe
■ Professional Risks
■ SME
■ Technology
■ Diversity & Inclusion
■ Claims
■ Legal Advice
■ Property
■ Travel
Click to learn more
Independent
Brokers
Insurers
MGAs
Insurance
Leaders
(Executives)
Principals
Risk Managers
Titles/Function
Interests/ Content Affinity
Cyber
Construction
Commercial
Auto
Professional
Risks
Sustainability
Brand Boost
Content Boost
Content Boost with Leads
Leverage content to reach prospects in-market for your products or services by nurturing them toward engagement with your brand. The end result is marketing-qualified leads delivered through an interactive dashboard in real-time to track campaign success and engagement.
Boost your content marketing and thought leadership with targeted campaigns that position your content in front of your ideal customers across multiple channels to drive qualified traffic to your content assets. Get advanced insight to engagement, including at the company level.
Amplify your advertising with targeted display campaigns that reach & nurture your target audience segments wherever they are browsing the web through social media & display advertising.
MPA's
Content Boost with Leads
Content Boost
Brand Boost
Click to learn more
Brand Boost
Learn more
Content Boost
Learn more
Content Boost with Leads
Learn more
Leader Profile/ Big Interview
Leader Profile/Big Interview
Learn more
Exclusive Feature
Exclusive Feature
Learn more
Sector Focus
Sector Focus
Learn more
Executive Insights
Executive Insights
Learn more
Hover and click to learn more
Traffic & Audience
49%
readers earn an annual income of $75,000-$150,000
73%
readers have an annual loan settlement volume of $10m-$60
9,633
hard copy distribution
Distribution by location
79%
believe MPA helps them improve the way they run their business
91%
agree MPA is the leading business magazine for the mortgage and finance industry
71%
are mortgage brokers, brokerage heads, MDs and principals
1/2
2/2
2/4
Annual loan settlement volume
1/4
What do brokers want from aggregators?
4/4
3/4
29 January
15 November
13 December
January
Website
2/3
Homepage
1/2
Display & e-Newsletter
Website
The specialty insurance community’s most trusted, online source of news, opinion and analysis.
Learn more
e-Newsletter
The leading e-newsletter for insurance brokers
Learn more
Hover over each ad position for more information.
The specialty insurance community’s most trusted, online source of news, opinion and analysis.
Billboard
970x250
33%
Position
Size
SOV
Native aricle
2/2
Mobile
Business Update
Business Update
Learn more
Big Deal
Big Deal
Learn more
See Publisher Accolades
Print Solutions
Read more
Read more
Read more
Display & e-Newsletter
Click to learn more
Magazine
Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.
Hover over each ad position for more information.
Double page spread
Outside back cover
Inside front cover
Full page
Half page (horizontal)
Half page (vertical)
Double page spread
Position
Size
Trim (w) 420mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Print solutions
Impact advertising
Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.
Hover over each ad position for more information.
Print solutions
Loose inserts
Belly wrap
Belly wrap pro
Magazine page
Lorem ipsum dolor sit amet.
Learn more
Impact advertising
Lorem ipsum dolor sit amet.
Learn more
Participate in an industry-leading panel discussing key market trends. Video roundtable will be recorded, edited and promoted alongside a 1,500 word editorial piece for 4 weeks.
Exclusive Insights
Interactive Digital Content
Discuss a specific market opportunity, highlight a new product or profile your company with an exclusive feature. Insurance Business editorial team to conduct an interview and produce the 1000-word piece to be paired with a 4-week marketing campaign, driving readership.
Exclusive Feature
Interactive Digital Content
Join other thought leaders, adding commentary on a market or topic of interest. Includes branding, company bio and quotes; supported by a 4 week marketing campaign.
Sector Focus
Interactive Digital Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.
Big Deal
Interactive Digital Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.
Business Update
Interactive Digital Content
Full page
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Outside back cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page horizontal
Position
Size
Trim (w) 186mm x (h) 119.5mm
No bleed
Inside front cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page vertical
Position
Size
Trim (w) 101mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Belly wrap
Position
Belly wrap pro
Position
Loose inserts
Position
*Rate does not include print or delivery.
Interactive Digital Content
Medium rectangle
Position
Size
SOV
300x250
100%
Half page
Position
Size
SOV
300x600
33%
Fluid wallpaper
Position
SOV
1024+
50%
Overlay
Position
Size
SOV
640x480
50%
Billboard (pos 2)
Position
Size
SOV
970x250, 300x250
50%
Catfish
Position
Size
SOV
970x90
50%
Native article
Position
Medium rectangle
Position
Size
SOV
300x250
100%
Catfish
Position
Size
SOV
300x50
50%
E-Newsletter
The leading e-newsletter for insurance brokers
Hover over each ad position for more information.
Display & e-Newsletter
EDM
Position
Newsletter Text Banner
Position
Clickthrough URL
338x225 image
45 characters including spaces, approximately 8 words depending on word length
Newsletter Advert
Position
Size
560x250
9.4%
0.5%
6%
21%
39%
1%
23%
4.49
Accurate and on-time commission payments
4.35
Quality of lending panel
4.13
Communication with brokers
4.19
Compliance support
4.15
BDM support
1= not important; 5 = extremely important
12%
< $10m
26%
$10m-$20m
35%
$20m-$40m
14%
$40m-$60m
13%
$60m+
Readers by job title
2%
Others
13%
Lenders
33%
Brokerage heads, principals , directors
52%
Brokers and loan writers
Number of years a broker
22%
>15 years
25%
6-15 years
26%
3-5 years
27%
<2 years
Readers by job title
2%
Others – aggregators, valuers & insurers
12%
Financial Sector – legal firms, accountants, financial planners
15%
Lenders – Banks, non banks, mortgage managers, senior management
27%
Brokers – Industry graduates, loan writers
44%
Industry leaders – top performers, principals, company MDs, brokerage head
Website
129,999
average monthly page views
Users by occupation
4%
Other
11%
Once permonth
38%
Once perweek
26%
Twice per week
2%
3+ times perweek
2/5
Traffic by location
2%
Others – aggregators, valuers & insurers
12%
Financial Sector – legal firms, accountants, financial planners
15%
Lenders – Banks, non banks, mortgage managers, senior management
27%
Brokers – Industry graduates, loan writers
1%
Industry leaders – top performers, principals, company MDs, brokerage head
1/5
Traffic & Audience
Source: Touchstone Market Research 2017
104,317
average monthly sessions
8,899
engaged e-newsletter subscribers
58,373
average monthly users
InsuranceBusinessmag.com Australia is the industry’s leading online resource for specialty insurance
MPA 23.01
March
April
MPA 23.02
May
June
MPA 23.03
July
MPA 23.04
August
September
MPA 23.05
October
November
MPA 23.06
December
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■ Lorem ipsum 1
Feature 6
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■ Lorem ipsum 1
Feature 5
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■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Personal Lines
IB Talk Podcast
■ Cyber insurance
■ Healthcare / Medical (Industry)
IBTV
■ Lorem ipsum 2
■ Authorised Reps
■ Renewable Energy
■ Travel Insurance
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
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■ Workers Compensation
IBTV
■ Lorem ipsum 2
■ Casualty Outlook
■ AI & Machine Learning
■ Commercial Motor
Exclusive Feature
■ Lorem ipsum 2
■ Sector Focus: Construction
Sector Focus
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Property
IB Talk Podcast
■ Lorem ipsum 2
■ Premium Funding
IBTV
■ Lorem ipsum 2
■ Environmental
■ Marine (personal watercraft)
■ Life Insurance
■ Hospitality
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Cyber
IB Talk Podcast
■ Lorem ipsum 2
■ Cyber
IBTV
■ Lorem ipsum 2
■ Workers' Compensation
■ Accident & Health
■ Claims
Exclusive Feature
■ Lorem ipsum 2
■ Cyber
Sector Focus
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Travel Insurance
IB Talk Podcast
■ Lorem ipsum 2
■ Construction (Artisan)
IBTV
■ Lorem ipsum 2
■ SME
■ Medical Indemnity
■ Motor
■ Professional Indemnity
Exclusive Feature
■ Lorem ipsum 2
■ Diversity, Equity & Inclusion
Sector Focus
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Public Liability
IB Talk Podcast
■ Lorem ipsum 2
■ Life Insurance
IBTV
■ Lorem ipsum 2
■ Premium Funding
■ InsurTech
■ Workers Compensation
■ Legal Insights
Exclusive Feature
■ Lorem ipsum 2
■ Claims
Sector Focus
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Motor
IB Talk Podcast
■ Lorem ipsum 2
■ Climate
IBTV
■ Lorem ipsum 2
■ Marine (hull/cargo)
■ D&O
■ Property
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Renewable Energy
IB Talk Podcast
■ Lorem ipsum 2
■ Travel Insurance
IBTV
■ Lorem ipsum 2
■ Professional Indemnity
■ Nat Cat
■ Legal Expense Insurance
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Accident & Health
IB Talk Podcast
■ Lorem ipsum 2
■ Environmental
IBTV
■ Lorem ipsum 2
■ Construction (plant & equipment)
■ Cyber
■ Heavy Motor
Exclusive Feature
■ Lorem ipsum 2
■ Flood
Sector Focus
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Cyber
IB Talk Podcast
■ Lorem ipsum 2
■ Property
IBTV
■ Lorem ipsum 2
■ SME
■ Product Liability
■ Personal Lines
■ Legal Insights
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Marine
IB Talk Podcast
■ Lorem ipsum 2
■ Renewable Energy
Ibtv
■ Lorem ipsum 2
■ Motor
■ M&A Insurance
■ Management Liability
Exclusive Feature
■ Lorem ipsum 2
■ Sector Focus: PI
Sector Focus
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Construction
IB Talk Podcast
■ Lorem ipsum 2
■ Claims
IBTV
■ Lorem ipsum 2
■ Property
■ Strata
■ Parametrics/Flood
Exclusive Feature
25 March
17 January
14 February
22 April
14 February
13 March
20 May
13 March
10 April
17 June
10 April
8 May
15 July
8 May
5 June
12 August
5 June
3 July
9 September
3 July
31 July
7 October
31 July
28 August
4 November
28 August
25 September
2 December
25 September
23 October
Current channels – custom channels available
Monthly web stats
E-Newsletter
Magazine
Magazine
Monthly web stats
E-Newsletter
Audience
Demographic
Audience
Demographic
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
What's included
Available Channels
What's included
Available Channels
Key Research & Insights
Multimedia
Segmentation and ABM
Gain access to reader feedback and insights.
Read more
2-3 minute multi-media piece distributed to the e-newsletter database.
Read more
Access industry audiences with precision, nurturing your key accounts. Ask your account executive about Key AI and Key Engage.
Read more
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Tap on each ad position for more information.
Titles/Function
Interests/ Content Affinity
Tap each ad position for more information.
Multimedia
Align your brand and leadership with a topic on our features calendar, or work with our team on a bespoke topic.
Learn more
Lead Generation
Demonstrate your expertise and raise your profile by participating in an IB Talk podcast.
Learn more
Multimedia
Align your brand and leadership with a topic on our features calendar, or work with our team on a bespoke topic. Investment includes exclusive branding and selection of up to 3 additional panelists. This workshop will be pre-recorded and then marketed via audience extension and in our newsletters. After the launch, the workshop will feature within our IB TV section of the website.
Hover over each ad position for more information.
2/2
Podcast
1/2
TV
Display & e-Newsletter
Contact us to learn about rates
TV
Build trust and credibility by showing your knowledge and expertise via video
Contact us to learn about rates
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
Lead Generation
Demonstrate your expertise and raise your profile by
participating in an IB Talk podcast. Sponsor is interviewed discussing a topic from our features calendar, or work with our team on a bespoke topic. Podcast is available on Apple, Stitcher and Spotify platforms and actively promoted to IB audiences for 4 weeks.
Hover over each ad position for more information.
2/2
Webinar
1/2
Whitepaper
Display & e-Newsletter
Contact us to learn about rates
Generate sales leads, spread expertise and build your brand image
Whitepaper
Contact us to learn about rates
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
Learn more
Build trust and credibility by showing your knowledge and expertise via video
Multimedia
Learn more
Generate sales leads, spread expertise and build your brand image
Lead Generation
2/2
Podcast
1/2
TV
Tap on each ad position for more information.
Build trust and credibility by showing your knowledge and expertise via video
Multimedia
Display & e-Newsletter
Contact us to learn about rates
Build trust and credibility by showing your knowledge and expertise via video
TV
Contact us to learn about rates
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
2/2
Webinar
1/2
Whitepaper
Tap on each ad position for more information.
Generate sales leads, spread expertise and build your brand image
Lead Generation
Display & e-Newsletter
Contact us to learn about rates
Generate sales leads, spread expertise and build your brand image
Whitepaper
Contact us to learn about rates
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
Users by title
Source: Touchstone Market Research 2017
4%
Other
11%
Once permonth
26%
Executive
30%
Manager
44%
Producer/Broker
3/5
16%
8%
4%
48%
22%
1%
(NSW)
(Victoria)
6%
18%
74%
Risk
Managers
Other
Insurers and
Underwriting
Agencies
Broker and Authorised
Representatives
Contact us to learn about rates
Newsletter Advert
Position
Size
560x250
Special Reports
Nominate your organization or your colleages for Insurance Business America's awards Click here to see our calendar.
Read more
Construction
Cyber
Environmental
Hospitality
Marine
Motor
Natural
Catastrophe
Professional
Risks
SME
Technology
Diversity &
Inclusion
Claims
Top Topics - Overall
Source: Touchstone Market Research 2017
23898
Travel Insurance
4/5
20629
Personal Lines
19306
Health care
17306
M&A Insurance
16096
Property
15714
Workers Compensation
15630
Casualty
14703
Auto Insurance
14649
Health Insurance
14189
Insurtech
12447
Accident Insurance
12259
Life Insurance
7555
Small Business
23898
Travel Insurance
23898
Travel Insurance
Top Topics - Specialty
Source: Touchstone Market Research 2017
18232
Transportation/
Commercial Auto
17256
Renewable Energy
10202
Catastrophe
8771
Environmental
8536
Trucking
7680
Construction
6601
Marine
5311
Cyber Liability
3804
Professional Liability / PI
3298
Shipping / Logistics
3259
D&O Liability
12259
Life Insurance
7555
Small Business
23898
Travel Insurance
23898
Travel Insurance
5/5
3/4
Breaking News
1/4
Newsletter
Display & e-Newsletter
4/4
Morning Briefing
2/4
EDM
Legal Advice
Propery
Travel
Top Topics - Overall
19,857
Travel Insurance
18,122
Personal Lines
16,599
Health care
14,396
M&A Insurance
14,043
Property
13,915
Casualty
12,909
Auto Insurance
12,709
Workers Compensation
12,284
Accident Insurance
11,794
Insurtech
11,778
Life Insurance
7,234
Small Business
22,879
Small Business
*number of unique businesses showing intent
Top Topics - Specialty
16,051
Transportation/Commercial Auto
14,376
Renewable Energy
9,547
Catastrophe
8,526
Trucking
8,157
Environmental
7,368
Construction
5,983
Marine
5,216
Cyber
3,752
Professional Liability
3,463
Shipping / Logistics
2,996
D&O Liability
34,056
Accident Insurance
22,879
Small Business
*number of unique businesses showing intent
KEY AI
Australian Capital Territory