Insurance Business America
Connecting the property & casualty insurance industry
About Us
Traffic & Audience
Editorial Calendar
Digital Solutions
Print Solutions
Other Innovative Solutions
About us
Insurance Business America is the definitive information source for the insurance industry. Award-winning content is delivered to brokers, underwriters and executives through daily e-newsletters, IBTalk, episodes of IBTV, informative webinars and events.
Insurance Business America marketing solutions:
■ Digital advertising
■ Sponsored e-newsletters
■ Interest and Geography based targeting
■ IBTalk
■ Video
■ Lead generation
■ Events
■ Sponsored and custom content
■ Account based marketing
9,633
Publisher Accolades
hard-copy distribution
16,711
e-mag circulation
Get in Touch
Editorial Calendar
Traffic & Audience
Audience Extension
IB America connects specialty brokers, underwriters, executives and other industry players.
Increase your brand awareness by placing your brand directly in front of a large audience in a cost-effective manner.
Channel Sponsorships
Are you interested in growing a specific line of business? Do you have thought leaders and industry experts who want to speak to the broker community? Channel Sponsorships provide our partners with the ability to pair targeted advertising, branding and thought leadership with specialty lines of business.
IB Australia’s Key Audience Segments
KEY AI is Insurance Business’ data-driven digital marketing platform that drives your target audience segments to engage with your product or service through targeted marketing campaigns.
Interactive Digital Content is an opportunity to showcase your organization’s expertise through various thought leadership packages. These turnkey packages all include promotional programs to reach dedicated audiences through email, social media and audience extension.
Digital Solutions
Other Innovative Solutions
Australia - Canada - NZ - Philippines - UK - USA
www.keymedia.com
Magazine
Why audience extension?
Statistics have shown that users need to see your digital message 17-20 times per month for the highest rate of conversion.
Therefore, IBA now offers partners the ability to continue to market to our users as they travel to other brand-safe sites.
Add audience extension to your Insurance Business America campaign and experience higher, qualified traffic and increased conversion.
How it works?
02
Continue to reach user with digital ads after they leave IBA site, and travel toother brand-safe sites, building frequency.
26 February
Leader Profile/ Big Interview
Spotlight a key executive in this exclusive interview, paired with a robust 4-week marketing campaign.
Interactive Digital Content
Click to learn more
Whitepaper Campaigns
We can amplify your content – whether it’s a white paper, special report or opinion piece – through distribution to our subscriber database
Webinars
Drive your message home to an engaged target audience in your unique 45-minute live presentation, then go in-depth with a 15-minute Q&A session
Events
Insurance Business America produces Women in Insurance, a 4-city event series celebrating and empowering female leadership in the insurance industry. To get involved, please contact Cathy Masek.
Get in Touch
327,315
average monthly sessions
218,148
average monthly users
369,559
average page views
19.49%
open rate
12.35%
average open rate
162,368
engaged subscribers to daily newsletter
Magazine
MPA magazine reaches thousands of mortgage and finance professionals.
Learn more
Website
InsuranceBusinessmag.com is the industry’s leading online resource for the specialty risk & insurance market.
Learn more
01
User visits IB America website.
03
User is driven to your site or conversion page.
Go-live
Click to learn more
Booking Deadline (with video)
Booking Deadline (without video)
February
20 December
17 January
Deadlines
*Prices are exclusive of any applicable taxes.
Price per month (minimum 6-month commitment)
$7,000
Click to learn more
■ Exclusivity of ad positions adjacent to channel content on articles and on section front.
AD UNITS:
■ Billboard 970x250
■ Half page 300x600
■ Catfish 970x90
■ MREC 300x250
■ Re-targeting of article readers with sponsors’ ads after they leave the site
■ One article per month – collaboration and interviews with journalists
■ Dedicated monthly channel e-newsletter to database
■ Exclusive half page 560x250 ad in channel e-newsletter
Current channels – custom channels available
■ Hospitality
■ Cannabis
■ Catastrophe
■ Construction
■ Environmental
■ Risk Management
■ M&A
Click to learn more
Brokers
Lenders
Aggregators
Brokerage Heads
Principals
Directors
Titles/Function
Interests/ Content Affinity
Alternative Lending
Commercial
Reverse
Education
Sustainability
Brand Boost
Content Boost
Content Boost with Leads
Leverage content to reach prospects in-market for your products or services by nurturing them toward engagement with your brand. The end result is marketing-qualified leads delivered through an interactive dashboard in real-time to track campaign success and engagement.
Boost your content marketing and thought leadership with targeted campaigns that position your content in front of your ideal customers across multiple channels to drive qualified traffic to your content assets. Get advanced insight to engagement, including at the company level.
Amplify your advertising with targeted display campaigns that reach & nurture your target audience segments wherever they are browsing the web through social media & display advertising.
IB America's Key Audience Segments
Content Boost with Leads
Content Boost
Brand Boost
Click to learn more
Brand Boost
Learn more
Content Boost
Learn more
Content Boost with Leads
Learn more
Leader Profile/ Big Interview
Leader Profile/Big Interview
Learn more
Exclusive Feature
Exclusive Feature
Learn more
Sector Focus
Sector Focus
Learn more
Exclusive Insights
Exclusive Insights
Learn more
Hover and click to learn more
Traffic & Audience
49%
readers earn an annual income of $75,000-$150,000
73%
readers have an annual loan settlement volume of $10m-$60
9,633
hard copy distribution
Distribution by location
79%
believe MPA helps them improve the way they run their business
91%
agree MPA is the leading business magazine for the mortgage and finance industry
71%
are mortgage brokers, brokerage heads, MDs and principals
1/2
2/2
2/4
Annual loan settlement volume
1/4
What do brokers want from aggregators?
4/4
3/4
29 January
15 November
13 December
January
Website
2/2
Homepage
1/2
Display & e-Newsletter
Website
The specialty insurance community’s most trusted, online source of news, opinion and analysis.
Learn more
e-Newsletter
The leading e-newsletter for insurance brokers
Learn more
Hover over each ad position for more information.
The specialty insurance community’s most trusted, online source of news, opinion and analysis.
Billboard
970x250
33%
Position
Size
Mobile
2/2
Mobile
Business Update
Business Update
Learn more
Big Deal
Big Deal
Learn more
See Publisher Accolades
Print Solutions
Read more
Read more
Read more
Display & e-Newsletter
Click to learn more
Magazine
Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.
Hover over each ad position for more information.
Double page spread
Outside back cover
Inside front cover
Full page
Half page (horizontal)
Half page (vertical)
Double page spread
Position
Size
Trim (w) 420mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Print solutions
Impact advertising
Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.
Hover over each ad position for more information.
Print solutions
Loose inserts
Belly wrap
Belly wrap pro
Magazine page
Lorem ipsum dolor sit amet.
Learn more
Impact advertising
Lorem ipsum dolor sit amet.
Learn more
Participate in an industry-leading panel discussing key market trends. Video roundtable will be recorded, edited and promoted alongside a 1,500 word editorial piece for 4 weeks.
Exclusive Insights
Interactive Digital Content
Discuss a specific market opportunity, highlight a new product or profile your company with an exclusive feature. Insurance Business editorial team to conduct an interview and produce the 1000-word piece to be paired with a 4-week marketing campaign, driving readership.
Exclusive Feature
Interactive Digital Content
Join other thought leaders, adding commentary on a market or topic of interest. Includes branding, company bio and quotes; supported by a 4 week marketing campaign.
Sector Focus
Interactive Digital Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.
Big Deal
Interactive Digital Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.
Business Update
Interactive Digital Content
Full page
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Outside back cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page horizontal
Position
Size
Trim (w) 186mm x (h) 119.5mm
No bleed
Inside front cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page vertical
Position
Size
Trim (w) 101mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Belly wrap
Position
Belly wrap pro
Position
Loose inserts
Position
*Rate does not include print or delivery.
Interactive Digital Content
Medium rectangle
Position
Size
300x250
100%
Half page
Position
Size
300x600
33%
Fluid wallpaper
Position
Size
1024+
100%
Overlay
Position
Size
640x480
50%
Billboard (pos 2)
Position
Size
SOV
970x250, 300x250
50%
Catfish
Position
Size
970x90
50%
Native article
Position
Medium rectangle
Position
Size
300x250
100%
Catfish
Position
Size
300x50
50%
E-Newsletter
The leading e-newsletter for insurance brokers
Hover over each ad position for more information.
Display & e-Newsletter
EDM
Position
Newsletter Text Banner
Position
Clickthrough URL
338x225 image
45 characters including spaces, approximately 8 words depending on word length
Newsletter Advert
Position
Size
560x250
9.4%
0.5%
6%
21%
39%
1%
23%
4.49
Accurate and on-time commission payments
4.35
Quality of lending panel
4.13
Communication with brokers
4.19
Compliance support
4.15
BDM support
1= not important; 5 = extremely important
12%
< $10m
26%
$10m-$20m
35%
$20m-$40m
14%
$40m-$60m
13%
$60m+
Readers by job title
2%
Others
13%
Lenders
33%
Brokerage heads, principals , directors
52%
Brokers and loan writers
Number of years a broker
22%
>15 years
25%
6-15 years
26%
3-5 years
27%
<2 years
Readers by job title
2%
Others – aggregators, valuers & insurers
12%
Financial Sector – legal firms, accountants, financial planners
15%
Lenders – Banks, non banks, mortgage managers, senior management
27%
Brokers – Industry graduates, loan writers
44%
Industry leaders – top performers, principals, company MDs, brokerage head
Website
162,368
engaged subscribers to daily newsletters
Users by organizational function
1%
2/5
Users by Region
22%
1/5
Traffic & Audience
Source: Touchstone Market Research 2017
218,148
average monthly users
8,899
engaged e-newsletter subscribers
2:14
average time on page
InsuranceBusinessmag.com Australia is the industry’s leading online resource for specialty insurance
MPA 23.01
March
April
MPA 23.02
May
June
MPA 23.03
July
MPA 23.04
August
September
MPA 23.05
October
November
MPA 23.06
December
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Logistics
IBTV Episode
■ Cyber insurance
■ Legal Insights
Podcast
■ Lorem ipsum 2
■ Renewable Energy
■ Contractors
■ Travel Insurance
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Personal Lines
IBTV Episode
■ Lorem ipsum 2
■ Environmental
Podcast
■ Lorem ipsum 2
■ Casualty Outlook
■ Property Outlook
■ Workers Compensation
Exclusive Feature
■ Lorem ipsum 2
■ Diversity, Equity & Inclusion
Executive Insights
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Professional Liability
IBTV Episode
■ Lorem ipsum 2
■ Networks & Alliances
■ Cannabis
■ Product Recall
Exclusive Feature
■ Lorem ipsum 2
■ Claims
Sector Focus
■ Lorem ipsum 2
■ Construction
Executive Insights
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Cyber
Webinar
■ Lorem ipsum 2
■ Programs
IBTV Episode
■ Lorem ipsum 2
■ Legal Insights
Podcast
■ Lorem ipsum 2
■ Cyber
■ Transportation
Exclusive Feature
■ Lorem ipsum 2
■ Cyber
Sector Focus
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Healthcare
IBTV Episode
■ Lorem ipsum 2
■ Active Shooter
Podcast
■ Lorem ipsum 2
■ High Net Worth
■ Manufacturing
■ Premium Funding
Exclusive Feature
■ Lorem ipsum 2
■ Property
Executive Insights
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Renewable Energy
IBTV Episode
■ Lorem ipsum 2
■ Financial Institutions
Podcast
■ Lorem ipsum 2
■ Legal Insights
■ Entertainment/Events
Exclusive Feature
■ Lorem ipsum 2
■ Flood / Natural Catastrophe
Sector Focus
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Accident & Health
IBTV Episode
■ Lorem ipsum 2
■ Legal Insights
Podcast
■ Lorem ipsum 2
■ Life Insurance
■ Technology (Industry)
Exclusive Feature
■ Lorem ipsum 2
■ Insurtech
Sector Focus
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Builders Risk
IBTV Episode
■ Lorem ipsum 2
■ Small Business
Podcast
■ Lorem ipsum 2
■ Marine
■ Tenant Risk
Exclusive Feature
■ Lorem ipsum 2
■ Professional Liability
Sector Focus
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Property
IBTV Episode
■ Lorem ipsum 2
■ NonProfit
Podcast
■ Lorem ipsum 2
■ Transportation
■ D&O
Exclusive Feature
■ Lorem ipsum 2
■ Workers Comp
Sector Focus
■ Lorem ipsum 2
■ Cyber
Executive Insights
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Supply Chain
IBTV Episode
■ Lorem ipsum 2
■ Supply Chain
IBTV Episode
■ Lorem ipsum 2
■ Legal Insights
Podcast
■ Lorem ipsum 2
■ Property
■ Personal Lines
■ Programs
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ SME
IBTV Episode
■ Lorem ipsum 2
■ Auto Insurance
Podcast
■ Lorem ipsum 2
■ Premium Funding
■ Medical Liability
■ Life Insurance
Exclusive Feature
■ Lorem ipsum 2
■ Hospitality
Sector Focus
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Architects & Engineers
IBTV Episode
■ Lorem ipsum 2
■ Architects & Engineers
IBTV Episode
■ Lorem ipsum 2
■ Healthcare
Podcast
■ Lorem ipsum 2
■ M&A Insurance
■ Trucking/Heavy Motor
■ Casualty
Exclusive Feature
25 March
17 January
14 February
22 April
14 February
13 March
20 May
13 March
10 April
17 June
10 April
8 May
15 July
8 May
5 June
12 August
5 June
3 July
9 September
3 July
31 July
7 October
31 July
28 August
4 November
28 August
25 September
2 December
25 September
23 October
Current channels – custom channels available
Monthly web stats
E-Newsletter
Magazine
Magazine
Monthly web stats
E-Newsletter
Audience
Demographic
Audience
Demographic
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
What's included
Available Channels
What's included
Available Channels
Key Research & Insights
Multimedia
Content Marketing
Gain access to reader feedback and insights.
Read more
Nominate your organization or your colleages for Insurance Business America's awards Click here to see our calendar.
Read more
Sponsored content written by our journalists and delivered to our total readership.
Read more
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Tap on each ad position for more information.
Titles/Function
Interests/ Content Affinity
Tap each ad position for more information.
Multimedia
Build trust and credibility by showing your knowledge and expertise via video
Learn more
Lead Generation
Generate sales leads, spread expertise and build your brand image
Learn more
Multimedia
Build trust and credibility by showing your knowledge and expertise via video
Hover over each ad position for more information.
2/2
Podcast
1/2
TV
Display & e-Newsletter
Contact us to learn about rates
TV
Build trust and credibility by showing your knowledge and expertise via video
Contact us to learn about rates
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
Lead Generation
Generate sales leads, spread expertise and build your brand image
Hover over each ad position for more information.
2/2
Webinar
1/2
Whitepaper
Display & e-Newsletter
Contact us to learn about rates
Generate sales leads, spread expertise and build your brand image
Whitepaper
Contact us to learn about rates
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
Learn more
Build trust and credibility by showing your knowledge and expertise via video
Multimedia
Learn more
Generate sales leads, spread expertise and build your brand image
Lead Generation
2/2
Podcast
1/2
TV
Tap on each ad position for more information.
Build trust and credibility by showing your knowledge and expertise via video
Multimedia
Display & e-Newsletter
Contact us to learn about rates
Build trust and credibility by showing your knowledge and expertise via video
TV
Contact us to learn about rates
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
2/2
Webinar
1/2
Whitepaper
Tap on each ad position for more information.
Generate sales leads, spread expertise and build your brand image
Lead Generation
Display & e-Newsletter
Contact us to learn about rates
Generate sales leads, spread expertise and build your brand image
Whitepaper
Contact us to learn about rates
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
Readers by job title
Source: Touchstone Market Research 2017
4%
Other
11%
Once permonth
26%
Executive
30%
Manager
44%
Producer/Broker
3/5
30%
20%
28%
48%
22%
1%
(NSW)
(Victoria)
15%
20%
64%
other
MGA
Carrier/Insurer
Agent/Broker/Producer
Contact us to learn about rates
Newsletter Advert
Position
Size
560x250
Special Reports
Nominate your organization or your colleages for Insurance Business America's awards Click here to see our calendar.
Read more
Hospitality
Cannabis
Catastrophe
Construction
Environmental
Risk Management
Healthcare
Professional
Liability
Marine
Non-profits
Workers Comp
Cyber
KEY AI
West
Mid-West
North-East
South
President/Owner
20%
SVP/VP
Agent/Broker/
Producer
16%
64%
M&A
Life
Diversity & Inclusion
Claims
Independent Agents and Brokers
Insurers
Wholesale Brokers & MGAs
Insurance Leaders (Executives)
Risk Managers
IB America's Key Audience Segments
Titles/Function
Cyber
Construction
Interests/Content Affinity
Commercial Auto
Professional Risks
Workers Compensation
Top Topics - Specialty
Source: Touchstone Market Research 2017
48,239
Transportation/
Commercial Auto
49,524
Renewable Energy
30,099
Catastrophe
23,904
Environmental
28,702
Trucking
17,759
Construction
11,297
Marine
10,448
Cyber Liability
6,729
Professional Liability / PI
5,798
Shipping / Logistics
5,200
D&O Liability
12259
Life Insurance
7555
Small Business
23898
Travel Insurance
23898
Travel Insurance
5/5
Top Topics - Overall
Source: Touchstone Market Research 2017
73,298
Travel Insurance
74,388
Personal Lines
68,899
Health care
47,976
M&A Insurance
51,421
Property
51,110
Workers Compensation
54,045
Casualty
50,594
Auto Insurance
34,534
Health Insurance
34,463
Insurtech
34,056
Accident Insurance
37,818
Life Insurance
22,879
Small Business
23898
Travel Insurance
23898
Travel Insurance
4/5
■ Healthcare
■ Professional Liability
■ Marine
■ Non-profits
■ Workers Comp
■ Cyber
■ Life
■ Claims
74,388
Personal Lines
73,298
Travel Insurance
68,899
Health care
54,045
Casualty
51,421
Property
51,110
Workers Compensation
50,594
Auto Insurance
47,976
M&A Insurance
37,818
Life Insurance
34,534
Health Insuance
34,463
Insurtech
34,056
Accident Insurance
22,879
Small Business
*number of unique businesses showing intent
49,524
Renewable Energy
48,239
Transportation/Commercial Auto
30,099
Catastrophe
28,702
Trucking Insurance
23,904
Environmental Insurance
17,759
Construction
11,297
Marine
10,448
Cyber Liability
6,729
Professional Liability
5,798
Shipping / Logistics
5,200
D&O Liability
34,056
Accident Insurance
22,879
Small Business
*number of unique businesses showing intent
Events Schedule: 27-Feb-24
Women in Insurance Summit New Zealand
Events Schedule: 21-Aug-24
Women in Insurance Summit Australia
Events Schedule: 7-Mar-24
Women in Insurance Summit Atlanta
Events Schedule: 21-May-24
Women in Insurance Summit Chicago
Events Schedule: 18-Jun-24
Women in Insurance Summit Canada
Events Schedule: 12-Sep-24
Women in Insurance Summit NY
Events Schedule: 29-Oct-24
Women in Insurance Summit LA
Events Schedule: 7-Nov-24
Women in Insurance Summit UK
Events Schedule: 14-Nov-24
Insurance Business Canada Awards
Events Schedule: 3-May-24
Insurance Business Australia Awards
Events Schedule: 24-Apr-24
Specialty Insurance Summit
Events Schedule: February
Top Insurance Employers
Events Schedule: February
Brokers on Carriers
Events Schedule: February
Global Best in Insurance
Go-live month: February
Go-live: 20/02/24
5-Star Professional Liability and D&O
Women in Insurance Events
Readers by job title
Source: Touchstone Market Research 2017
3/5
Top Topics - Overall
Source: Touchstone Market Research 2017
4/5
Top Topics - Specialty
Source: Touchstone Market Research 2017
5/5
■ Healthcare
■ Professional Liability
■ Marine
■ Non-profits
■ Workers Comp
■ Cyber
■ Life
■ Claims