Insurance Business Australia
Industry leading news for today's sophisticated insurance broker
About Us
Traffic & Audience
Editorial Calendar
Digital Solutions
Print Solutions
Other Innovative Solutions
About us
Insurance Business Australia (IB) is the world’s leading multi-media resource for insurance brokers. Award-winning products across North America, Australasia, Asia-Pacific and the UK deliver essential news, insight and analysis, and constitute the most effective channel through which to reach sellers of insurance.
Insurance Business Australia connects insurers, brokerages, service providers and other industry players with 10,000+ brokers across the country via its:
■ Roundtables
■ Research
■ Data & Audience Insights
■ Video & podcasts
■ Video
■ Lead generation
■ Events
■ Sponsored and custom content
■ Account based marketing
9,633
Publisher Accolades
hard-copy distribution
16,711
e-mag circulation
Get in Touch
Editorial Calendar
Traffic & Audience
Audience Extension
IB Australia connects specialty brokers, underwriters, executives and other industry players.
Increase your brand awareness by placing your brand directly in front of a large audience in a cost-effective manner.
Channel Sponsorships
Are you interested in growing a specific line of business? Do you have thought leaders and industry experts who want to speak to the broker community? Channel Sponsorships provide our partners with the ability to pair targeted advertising, branding and thought leadership with specialty lines of business.
IB Australia Key Audience Segments
KEY AI is Insurance Business Australia’s data-driven digital marketing platform that drives your target audience segments to engage with your product or service through targeted marketing campaigns.
Interactive Digital Content is an opportunity to showcase your organization’s expertise through various thought leadership packages. These turnkey packages all include promotional programs to reach dedicated audiences through email, social media and audience extension.
Digital Solutions
More from Insurance Business
Australia - Canada - NZ - Philippines - UK - USA
www.keymedia.com
Magazine
Why audience extension?
Statistics have shown that users need to see your digital message 17-20 times per month for the highest rate of conversion.
Therefore, IB Australia now offers partners the ability to continue to market to our users as they travel to other brand-safe sites.
Add audience extension to your Insurance Business Australia campaign and experience higher, qualified traffic and increased conversion.
How it works?
02
Continue to reach user with digital ads after they leave IB Australia site, and travel toother brand-safe sites, building frequency.
24-Feb
Leader Profile/ Big Interview
Spotlight a key executive in this exclusive interview, paired with a robust 4-week marketing campaign.
Interactive Digital Content
Click to learn more
Whitepaper Campaigns
We can amplify your content – whether it’s a white paper, special report or opinion piece – through distribution to our subscriber database
Webinars
Drive your message home to an engaged target audience in your unique 45-minute live presentation, then go in-depth with a 15-minute Q&A session
Events
Sponsored executive roundtable/think tanks focused around sponsors topic of choice
Get in Touch
75,602
users
111,510
sessions
186,230
page views
29%
open rate
19.91%
Click-through rate
9,812
subscribers
Magazine
MPA magazine reaches thousands of mortgage and finance professionals.
Learn more
Website
InsuranceBusinessmag.com Australia is the industry’s leading online resource for specialty insurance
Learn more
01
User visits IB Australia website.
03
User is driven to your site or conversion page.
Go-live
Click to learn more
Booking Deadline (with video)
Booking Deadline (without video)
February
18-Dec
15-Jan
Deadlines
*Prices are exclusive of any applicable taxes.
Price per month (minimum 6-month commitment)
$7,000
Click to learn more
■ Exclusivity of ad positions adjacent to channel content on articles and on section front.
AD UNITS:
■ Billboard 970x250
■ Half Page 300x600
■ Adhesion 1920x510
■ MREC 300x250
■ Re-targeting of article readers with sponsors’ ads after they leave the site
■ One article per month – collaboration and interviews with journalists
■ Dedicated monthly channel e-newsletter to database
■ Exclusive half page 560x250 ad in channel e-newsletter
Current channels – custom channels available
■ Construction
■ Cyber
■ Environmental
■ Hospitality
■ Marine
■ Motor
■ Natural Catastrophe
■ Professional Risks
■ SME
■ Technology
■ Diversity & Inclusion
■ Claims
■ Legal Advice
■ Property
■ Travel
■ Reinsurance
■ Corporate Risk Management
Click to learn more
Independent
Brokers
Insurers
Underwriting Agencies
Insurance
Leaders
(Executives)
Principals
Risk Managers
Titles/Function
Interests/ Content Affinity
Cyber
Construction
Commercial
Auto
Professional
Risks
Sustainability
Brand Boost
Content Boost
Content Boost with Leads
Leverage content to reach prospects in-market for your products or services by nurturing them toward engagement with your brand. The end result is marketing-qualified leads delivered through an interactive dashboard in real-time to track campaign success and engagement.
Boost your content marketing and thought leadership with targeted campaigns that position your content in front of your ideal customers across multiple channels to drive qualified traffic to your content assets. Get advanced insight to engagement, including at the company level.
Amplify your advertising with targeted display campaigns that reach & nurture your target audience segments wherever they are browsing the web through social media & display advertising.
MPA's
Content Boost with Leads
Content Boost
Brand Boost
Click to learn more
Brand Boost
Learn more
Content Boost
Learn more
Content Boost with Leads
Learn more
Leader Profile/ Big Interview
Leader Profile/Big Interview
Learn more
Exclusive Feature
Exclusive Feature
Learn more
Sector Focus
Sector Focus
Learn more
Exclusive Insights
Executive Insights
Learn more
Hover and click to learn more
Traffic & Audience
49%
readers earn an annual income of $75,000-$150,000
73%
readers have an annual loan settlement volume of $10m-$60
9,633
hard copy distribution
Distribution by location
79%
believe MPA helps them improve the way they run their business
91%
agree MPA is the leading business magazine for the mortgage and finance industry
71%
are mortgage brokers, brokerage heads, MDs and principals
1/2
2/2
2/4
Annual loan settlement volume
1/4
What do brokers want from aggregators?
4/4
3/4
27-Jan
13-Nov
11-Dec
January
Website
Homepage
1/2
Display & e-Newsletter
Website
The specialty insurance community’s most trusted, online source of news, opinion and analysis.
Learn more
e-Newsletter
The leading e-newsletter for insurance brokers
Learn more
Hover over each ad position for more information.
The specialty insurance community’s most trusted, online source of news, opinion and analysis.
Billboard
970x250
33%
Position
Size
SOV
2/2
Mobile
Business Update
Business Update
Learn more
Team Profile
Big Deal
Learn more
See Publisher Accolades
Print Solutions
Read more
Read more
Read more
Click to learn more
Magazine
Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.
Hover over each ad position for more information.
Double page spread
Outside back cover
Inside front cover
Full page
Half page (horizontal)
Half page (vertical)
Double page spread
Position
Size
Trim (w) 420mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Print solutions
Impact advertising
Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.
Hover over each ad position for more information.
Print solutions
Loose inserts
Belly wrap
Belly wrap pro
Magazine page
Lorem ipsum dolor sit amet.
Learn more
Impact advertising
Lorem ipsum dolor sit amet.
Learn more
Participate in an industry-leading panel discussing key market trends. Video roundtable will be recorded, edited and promoted alongside a 1,500 word editorial piece for 4 weeks.
Exclusive Insights
Interactive Digital Content
Discuss a specific market opportunity, highlight a new product or profile your company with an exclusive feature. Insurance Business editorial team to conduct an interview and produce the 1000-word piece to be paired with a 4-week marketing campaign, driving readership.
Exclusive Feature
Interactive Digital Content
Join other thought leaders, adding commentary on a market or topic of interest. Includes branding, company bio and quotes; supported by a 4 week marketing campaign.
Sector Focus
Interactive Digital Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.
Big Deal
Interactive Digital Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.
Business Update
Interactive Digital Content
Full page
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Outside back cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page horizontal
Position
Size
Trim (w) 186mm x (h) 119.5mm
No bleed
Inside front cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page vertical
Position
Size
Trim (w) 101mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Belly wrap
Position
Belly wrap pro
Position
Loose inserts
Position
*Rate does not include print or delivery.
Interactive Digital Content
Medium rectangle
Position
Size
SOV
300x250
100%
Half page
Position
Size
SOV
300x600
33%
Fluid wallpaper
Position
SOV
1024+
50%
Overlay
Position
Size
SOV
640x480
50%
Billboard (pos 2)
Position
Size
SOV
970x250, 300x250
50%
Adhesion
Position
Size
SOV
1920x110 / 1024x110
50%
Native article
Position
Medium rectangle
Position
Size
SOV
300x250
100%
Adhesion
Position
Size
SOV
300x50
50%
E-Newsletter
The leading e-newsletter for insurance brokers
Hover over each ad position for more information.
Display & e-Newsletter
EDM
Position
Newsletter Text Banner
Position
Clickthrough URL
338x225 image
45 characters including spaces, approximately 8 words depending on word length
Newsletter Advert
Position
Size
560x250
9.4%
0.5%
6%
21%
39%
1%
23%
4.49
Accurate and on-time commission payments
4.35
Quality of lending panel
4.13
Communication with brokers
4.19
Compliance support
4.15
BDM support
1= not important; 5 = extremely important
12%
< $10m
26%
$10m-$20m
35%
$20m-$40m
14%
$40m-$60m
13%
$60m+
Readers by job title
2%
Others
13%
Lenders
33%
Brokerage heads, principals , directors
52%
Brokers and loan writers
Number of years a broker
22%
>15 years
25%
6-15 years
26%
3-5 years
27%
<2 years
Readers by job title
2%
Others – aggregators, valuers & insurers
12%
Financial Sector – legal firms, accountants, financial planners
15%
Lenders – Banks, non banks, mortgage managers, senior management
27%
Brokers – Industry graduates, loan writers
44%
Industry leaders – top performers, principals, company MDs, brokerage head
Website
186,230
page views
Users by occupation
4%
Other
2%
Risk Managers
6%
Other
18%
Insurers & Underwriting Agencies
2%
Broker and Authorized Representatives
2/5
Traffic by location
16%
Queensland
8%
Western Australia
4%
South Australia
1%
Australian Capital Territory
1%
Northern Territory
1/5
Traffic & Audience
Source: Touchstone Market Research 2017
104,317
average monthly sessions
9,812
subscribers
75,602
users
InsuranceBusinessmag.com Australia is the industry’s leading online resource for specialty insurance
MPA 23.01
March
April
MPA 23.02
May
June
MPA 23.03
July
MPA 23.04
August
September
MPA 23.05
October
November
MPA 23.06
December
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Public Liability
■ Travel
■ Parametric
Exclusive Feature or IBtv episode
■ Cyber insurance
■ Insuring the Energy Transition: Australia’s Approach
Video Roundtable
■ Lorem ipsum 2
■ Environmental Liability in Focus
Podcast
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Commercial Motor
■ Construction
Exclusive Feature or IBtv Episode
■ Lorem ipsum 2
■ Managing Workplace Risk: Employment & Compensation
Video Roundtable
■ Lorem ipsum 2
■ Employment & Workers’ Comp: Risk & Regulation
Podcast
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Hospitality
■ Strata
■ TPA Spotlight
Exclusive Feature or IBtv Episode
■ Lorem ipsum 2
■ Claims in Australia: What's Changing and How Insurers Are Responding
Video Roundtable
■ Lorem ipsum 2
■ Claims Close-Up: What's Driving Disputes and Delays
Podcast
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Claims
■ Life Science
■ Workers Compensation
Exclusive Feature or IBtv Episode
■ Lorem ipsum 2
■ Cyber
Executive Insight
■ Lorem ipsum 2
■ Cybersecurity & APRA: Challenges & Compliance
Video Roundtable
■ Lorem ipsum 2
■ Cyber Insurance Australia
Podcast
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Strata
Video & Podcasts
■ Lorem ipsum 2
■ Marine Hull & Cargo
■ Mining
■ Medical Indmenity
Exclusive Feature or IBtv Episode
■ Lorem ipsum 2
■ Transport & Marine: Insights & Innovations
Video Roundtable
■ Lorem ipsum 2
■ On the Road & Sea: Transport & Marine
Podcast
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Premium Funding
■ Commercial Property
Exclusive Feature or IBtv Episode
■ Lorem ipsum 2
■ Claims
Executive Insight
■ Lorem ipsum 2
■ Insuring Property Amid Climate Risks
Video Roundtable
■ Lorem ipsum 2
■ Property Insurance Outlook Australia
Podcast
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Accident & Health
■ Business Interuption
Exclusive Feature or IBtv Episode
■ Lorem ipsum 2
■ Australian Construction & PI Insurance Discussion
Video Roundtable
■ Lorem ipsum 2
■ Construction Insurance & PI
Podcast
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Professional Indemnity
■ Design & Construction
■ Legal Expense Insurance
Exclusive Feature or IBtv Episode
■ Lorem ipsum 2
■ AI in Insurance: Hype vs. Reality in the Australian Market
Video Roundtable
■ Lorem ipsum 2
■ Tech & AI: The Next Wave in Aussie Insurance
Podcast
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Accident & Health
IB Talk Podcast
■ Lorem ipsum 2
■ Marine
■ Construction - Mobile Plant
& Machinery
Exclusive Feature or IBtv Episode
■ Lorem ipsum 2
■ A&H and Travel Insurance: Market Leaders’ Perspectives
Video Roundtable
■ Lorem ipsum 2
■ A&H and Travel: The Changing Landscape
Podcast
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Heavy Motor
■ Management Liability
■ Property (ISR)
Exclusive Feature or IBtv Episode
■ Lorem ipsum 2
■ Australian D&O: Navigating the New Risk Landscape
Video Roundtable
■ Lorem ipsum 2
■ Australian Boards & Risk
Podcast
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Marine
Video & Podcasts
■ Lorem ipsum 2
■ SME
■ Agriculture
■ Authorised Reps
■ General Liability
Exclusive Feature or IBtv episode
■ Lorem ipsum 2
■ Strata Insurance: Challenges
& Innovations
Video Roundtable
■ Lorem ipsum 2
■ Strata in Spotlight: Market Leaders Discuss
Podcast
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ The Future of Underwriting Agencies: Innovation, Regulation and Growth
Video Roundtable
■ Lorem ipsum 2
■ Strata
■ Commercial Fleet
■ Cyber
Exclusive Feature or IBtv episode
■ Lorem ipsum 2
■ Underwriting Agencies: The Australian Perspective
Podcast
24-Mar
15-Jan
12-Feb
21-Apr
12-Feb
12-Mar
19-May
12-Mar
9-Apr
16-Jun
9-Apr
7-May
14-Jul
7-May
4-Jun
11-Aug
4-Jun
2-Jul
8-Sep
2-Jul
30-Jul
6-Oct
30-Jul
27-Aug
3-Nov
27-Aug
24-Sep
1-Dec
24-Sep
22-Oct
IB Australia Key Audience Segments
Monthly web stats
E-Newsletter
Magazine
Magazine
Monthly web stats
E-Newsletter
Audience
Demographic
Audience
Demographic
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
What's included
Available Channels
What's included
Available Channels
Key Research & Insights
Multimedia
Segmentation and ABM
Gain access to reader feedback and insights.
Read more
2-3 minute multi-media piece distributed to the e-newsletter database.
Read more
Access industry audiences with precision, nurturing your key accounts. Ask your account executive about Key AI and Key Engage.
Read more
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
$4,250 AUD
Contact us to learn about rates
Contact us to learn about rates
$4,250 AUD
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Tap on each ad position for more information.
Titles/Function
Interests/ Content Affinity
Tap each ad position for more information.
Multimedia
Align your brand and leadership with a topic on our features calendar, or work with our team on a bespoke topic.
Learn more
Lead Generation
Demonstrate your expertise and raise your profile by participating in an IB Talk podcast.
Learn more
Multimedia
Align your brand and leadership with a topic on our features calendar, or work with our team on a bespoke topic. Investment includes exclusive branding and selection of up to 3 additional panelists. This workshop will be pre-recorded and then marketed via audience extension and in our newsletters. After the launch, the workshop will feature within our IB TV section of the website.
Hover over each ad position for more information.
2/2
Podcast
1/2
TV
Display & e-Newsletter
Contact us to learn about rates
TV
Build trust and credibility by showing your knowledge and expertise via video
Contact us to learn about rates
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
Lead Generation
Share your expertise with Insurance Business America's readership via a white paper or webinar campaign or engage an ABM list. Whatever your goal, we have a solution to give you the best ROI.
Hover over each ad position for more information.
2/2
Webinar
1/2
Whitepaper
Display & e-Newsletter
Contact us to learn about rates
Generate sales leads, spread expertise and build your brand image
Whitepaper
Contact us to learn about rates
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
Learn more
Build trust and credibility by showing your knowledge and expertise via video
Multimedia
Learn more
Generate sales leads, spread expertise and build your brand image
Lead Generation
2/2
Podcast
1/2
TV
Tap on each ad position for more information.
Build trust and credibility by showing your knowledge and expertise via video
Multimedia
Display & e-Newsletter
Contact us to learn about rates
Build trust and credibility by showing your knowledge and expertise via video
TV
Contact us to learn about rates
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
2/2
Webinar
1/2
Whitepaper
Tap on each ad position for more information.
Lead Generation
Display & e-Newsletter
Contact us to learn about rates
Generate sales leads, spread expertise and build your brand image
Whitepaper
Contact us to learn about rates
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
Users by title
Source: Touchstone Market Research 2017
4%
Other
3.6%
C-level
30.1%
Executive
35.9%
Management
30.5%
Producer/Broker
3/5
16%
8%
4%
48%
22%
1%
(NSW)
(Victoria)
6%
18%
74%
Risk
Managers
Other
Insurers and
Underwriting
Agencies
Broker and Authorised
Representatives
Contact us to learn about rates
Newsletter Advert
Position
Size
560x250
Special Reports
Nominate your organization or your colleages for Insurance Business America's awards Click here to see our calendar.
Read more
Construction
Cyber
Environmental
Hospitality
Marine
Motor
Natural
Catastrophe
Professional
Risks
SME
Technology
Diversity &
Inclusion
Claims
Top Topics - Overall
Source: Touchstone Market Research 2017
23898
Travel Insurance
4/5
20629
Personal Lines
19306
Health care
17306
M&A Insurance
16096
Property
15714
Workers Compensation
15630
Casualty
14703
Auto Insurance
14649
Health Insurance
14189
Insurtech
12447
Accident Insurance
12259
Life Insurance
7555
Small Business
23898
Travel Insurance
23898
Travel Insurance
3/4
Breaking News
1/4
Newsletter
Display & e-Newsletter
4/4
Morning Briefing
2/4
EDM
Legal Advice
Property & Casualty
Travel
Top Topics - Overall
19,857
Travel Insurance
18,122
Personal Lines
16,599
Health care
14,396
M&A Insurance
14,043
Property
13,915
Casualty
12,909
Auto Insurance
12,709
Workers Compensation
12,284
Accident Insurance
11,794
Insurtech
11,778
Life Insurance
7,234
Small Business
22,879
Small Business
*number of unique businesses showing intent
KEY AI
Australian Capital Territory
KEY AI is Insurance Business’ data-driven digital marketing platform that drives your target audience segments to engage with your product or service through targeted marketing campaigns.
Key AI
15,542
Personal Lines Insurance
15,261
13,599
13,517
13,148
13,058
11,505
10,165
9,602
8,927
8,811
8,404
8,261
7,435
7,266
5,646
5,488
4,713
4,692
4,682
4,037
3,837
3,812
3,319
1,415
Casualty Insurance
Catastrophe Insurance
Travel Insurance
Mergers & Acquisitions (M&A)
Health Care
Property Insurance
Renewable Energy
Auto Insurance
Accident Insurance
Insurtech
Life Insurance
Health Insurance
Small Business Insurance
Workers' Compensation
Environmental Insurance
Commercial Auto Insurance
Marine Insurance
Construction Insurance
Transportation
Trucking Insurance
Professional Liability Insurance
Cyber Liability Insurance
Directors and Officers Liability
Shipping Insurance
*Number of unique firms (urls) that are showing intent for topic
Top Topics - Specialty
Source: Touchstone Market Research 2017
18232
Transportation/
Commercial Auto
17256
Renewable Energy
10202
Catastrophe
8771
Environmental
8536
Trucking
7680
Construction
6601
Marine
5311
Cyber Liability
3804
Professional Liability / PI
3298
Shipping / Logistics
3259
D&O Liability
12259
Life Insurance
7555
Small Business
23898
Travel Insurance
23898
Travel Insurance
5/5
Company Size Distribution
16,051
Transportation/Commercial Auto
14,376
Renewable Energy
9,547
Catastrophe
8,526
Trucking
8,157
Environmental
7,368
Construction
5,983
Marine
5,216
Cyber
3,752
Professional Liability
3,463
Shipping / Logistics
2,996
D&O Liability
34,056
Accident Insurance
22,879
Small Business
*number of unique businesses showing intent
21.7%
Enterprise Annual Revenue >$1,000,000,001 Or
Number of Employees >10001
Large
Revenue 200,000,001-1B
Or Number of Employees 1001 - 10,000
10.2%
Medium Annual Revenue 10, 000, 001- 200M Or Number of Employees 101 - 1,000
Small Annual Revenue 1M-10M Or Number of Employees 1 - 100
31.3%
36.7%
Key AI
Key AI
Learn more
KEY AI is Insurance Business Australia’s data-driven digital marketing platform that drives your target audience segments to engage with your product or service through targeted marketing campaigns.
Key AI
22%
Victoria
48%
New South Wales
Users by title
Source: Touchstone Market Research 2017
3.6%
C-level
30.1%
Executive
35.9%
Management
74%
Producer/Broker
3/5
Top Topics - Overall
4/5
Personal Lines Insurance
Casualty Insurance
Catastrophe Insurance
Travel Insurance
Mergers & Acquisitions (M&A)
Health Care
Property Insurance
Renewable Energy
Auto Insurance
Accident Insurance
Insurtech
Life Insurance
Health Insurance
Small Business Insurance
Workers' Compensation
Environmental Insurance
Commercial Auto Insurance
Marine Insurance
Construction Insurance
Transportation
Trucking Insurance
Professional Liability Insurance
Cyber Liability Insurance
Directors and Officers Liability
Shipping Insurance
15,542
15,261
13,599
13,517
13,148
13,058
11,505
10,165
9,602
8,927
8,811
8,404
8,261
7,435
7,266
5,646
5,488
4,713
4,692
4,682
4,037
3,837
3,812
3,319
1,415
Company Size Distribution
5/5
2%
Newsletter
1/4
2/4
EDM
3/4
Breaking News
4/4
Morning Briefing
Key AI
Key AI
Participate in an industry-leading panel discussing key market trends. Video roundtable will be recorded, edited and promoted alongside a 1,500 word editorial piece for 4 weeks.
Northern Territory
Queensland
South Australia
Western Australia
e57e25
Account Based Leads (ABM)
Account Based Leads (ABM)
Learn more
Leads
Leads
Learn more
Display
Display
Learn more
Deliver high quality targeted leads minimum of 50, from either your ABM list or with direction of your ideal customer profile.
Account Based Leads (ABM)
Deliver high quality targeted leads minimum of 50 with direction of your ideal customer profile.
Leads
ABM targeting display advertising, minimum 50k impressions per month for 3-month commitment
Display
Key Engage puts your marketing in front of your target accounts, prioritizing your key prospects and allocating your resources to reaching, nurturing and converting the accounts you want to win. Contact us for more details.
Key Engage
Account Based Leads (ABM)
Leads
Display
Deliver high quality targeted leads minimum of 50, from either your ABM list or with direction of your ideal customer profile.
Account Based Leads (ABM)
Deliver high quality targeted leads minimum of 50 with direction of your ideal customer profile.
Leads
ABM targeting display advertising, minimum 50k impressions per month for 3-month commitment
Display
Key Engage puts your marketing in front of your target accounts, prioritizing your key prospects and allocating your resources to reaching, nurturing and converting the accounts you want to win. Contact us for more details.
Key Engage
2026 Media Kit
Podcast
Podcast
Workers Compensation
Specialty Insurance
Reinsurance
Cyber
Construction
Commercial
Auto
Professional
Risks
Sustainability
This is a unique opportunity to position yourself as an industry thought leader by hosting an in-person and recorded roundtable conversation with selected experts on a pre-determined topic
Team Profile
Interactive Digital Content
Interactive Digital Content
IB Markets
Tens of thousands of brokers visit IBMarkets every month to find underwriting agency partners to place risk.
Read more
UAC Guide: Magazine
Market to brokers and Underwriting Agencies alike by advertising in the annual UAC Guide, with distribution at UAC events and mailed to brokers nationally.
Read more
Read more
UAC Guide: Magazine
Read more
Month
Digital Feature
Roundtable Theme
Video
Magazine Issue
Special Reports
January
February
March
April
May
June
July
August
September
October
November
December
Environmental Liability & Renewables
Underwriting Agency & Market Trends
Strata
Directors & Officers Insurance
Accident & Health (A&H) & Travel Insurance
Technology & AI in Insurance
Construction & Professional Indemnity
Commercial Property Insurance
Commercial Auto, Transport & Marine
Cyber Insurance
Claims trends and litigation risk
Employment Practices Liability
Insuring the Energy Transition: Australia’s Approach
The Future of Underwriting Agencies: Innovation, Regulation and Growth
Strata Insurance: Challenges & Innovations
Australian D&O: Navigating the New Risk Landscape
A&H and Travel Insurance: Market Leaders’ Perspectives
AI in Insurance: Hype vs. Reality in the Australian Market
Australian Construction & PI Insurance Discussion
Insuring Property Amid Climate Risks
Transport & Fleet Risk: Insights & Innovations
Innovations in Life Insurance and Annuities
Maximizing Returns with Alternative Investments
Charitable Giving: Creating Client Impact
IN The Nasdaq Video Special
IN The Nasdaq Video Special
IN The Nasdaq Video Special
IN The Nasdaq Video Special
IN The Nasdaq Video Special
IN The Nasdaq Video Special
IN The Nasdaq Video Special
IN The Nasdaq Video Special
IN The Nasdaq Video Special
IN The Nasdaq Video Special
IN The Nasdaq Video Special
IN The Nasdaq Video Special
IN The Nasdaq Video Special
Issue 30.01
Booking Deadline: Jan 28
In-Market: Feb 25
IN The Nasdaq Video Special
Issue XX.XX
Booking Deadline: Apr XX
In-Market: May XX
Issue XX.XX
Booking Deadline: May XX
In-Market: June XX
Issue XX.XX
Booking Deadline: March XX
In-Market: Apr XX
IN The Nasdaq Video Special
Issue XX.XX
Booking Deadline: June XX
In-Market: July XX
Issue XX.XX
Booking Deadline: July XX
In-Market: Aug XX
IN The Nasdaq Video Special
IN The Nasdaq Video Special
Issue XX.XX
Booking Deadline: Sept XX
In-Market: Oct XX
Issue XX.XX
Booking Deadline: Oct XX
In-Market: Nov XX
Issue 30.06
Booking Deadline: Nov XX
In-Market: Dec XX
IN The Nasdaq Video Special
IN The Nasdaq Video Special
Top Advisors
Elite Women
Global 100 - Insurance
Elite Brokers
Hot List
Brokers on Insurers
5-Star Claims
5-Star Technology and Software Providers
Top Insurance Employers
5-Star Cyber
5-Star Insurance Innovators
Top Brokerages and Fast Brokerages
Rising Stars
Brokers on Underwriting Agencies
Editorial Calendar
Editorial Calendar
Tap on arrow to reveal all
Go-live
Booking Deadline
Booking Deadline (Special Report)
Deadlines
December
Digital Feature
Environmental Liability Insurance
Roundtable Theme
Charitable Giving: Creating Client Impact
Video
IN The Nasdaq Video Special
Magazine Issue
Issue 30.02
Booking Deadline: March 25
In-Market: Apr 22
Special Reports
Brokers on Underwriting Agencies
November
Digital Feature
Claims trends and litigation risk
Roundtable Theme
Maximizing Returns with Alternative Investments
Video
IN The Nasdaq Video Special
Magazine Issue
Issue 30.06
Booking Deadline: Oct 29
In-Market: Nov 25
Special Reports
Rising Stars
October
Digital Feature
Cyber Insurance
Roundtable Theme
Innovations in Life Insurance and Annuities
Video
IN The Nasdaq Video Special
Magazine Issue
Issue 30.05
Booking Deadline: Sept 23
In-Market: Oct 21
Special Reports
Top Brokerages and Fast Brokerages
September
Digital Feature
Commercial Auto, Transport & Marine
Roundtable Theme
Transport & Fleet Risk: Insights & Innovations
Video
IN The Nasdaq Video Special
Magazine Issue
Issue 30.04
Booking Deadline: Aug 19
In-Market: Sept 16
Special Reports
5-Star Insurance Innovators
August
Digital Feature
Commercial Property Insurance
Roundtable Theme
Insuring Property Amid Climate Risks
Video
IN The Nasdaq Video Special
Magazine Issue
Issue 30.02
Booking Deadline: March 25
In-Market: Apr 22
Special Reports
5-Star Cyber
July
Digital Feature
Construction & Professional Indemnity
Roundtable Theme
Australian Construction & PI Insurance Discussion
Video
IN The Nasdaq Video Special
Magazine Issue
Issue 30.02
Booking Deadline: March 25
In-Market: Apr 22
Special Reports
5-Star Technology and Software Providers
Top Insurance Employersrs
June
Digital Feature
Technology & AI in Insurance
Roundtable Theme
AI in Insurance: Hype vs. Reality in the Australian Market
Video
IN The Nasdaq Video Special
Magazine Issue
Issue 30.03
Booking Deadline: May 20
In-Market: June 17
Special Reports
5-Star Claims
May
Digital Feature
Accident & Health (A&H) & Travel Insurance
Roundtable Theme
A&H and Travel Insurance: Market Leaders’ Perspectives
Video
IN The Nasdaq Video Special
Magazine Issue
Issue 30.02
Booking Deadline: March 25
In-Market: Apr 22
Special Reports
Hot List
Brokers on Insurers
April
Digital Feature
Directors & Officers Insurance
Roundtable Theme
Australian D&O: Navigating the New Risk Landscape
Video
IN The Nasdaq Video Special
Magazine Issue
Issue 30.02
Booking Deadline: March 25
In-Market: Apr 22
Special Reports
Global 100 - Insurance
Elite Brokers
March
Digital Feature
Practice mgt - Recruitment/war for indie advisor talent
Strata
Roundtable Theme
Attracting and Retaining Top Advisor Talent
Strata & Community Property: Challenges & Innovations
Video
IN The Nasdaq Video Special
Magazine Issue
Issue 30.01
Booking Deadline: Jan 28
In-Market: Feb 25
Special Reports
Elite Women
Best Places to Work
February
Digital Feature
Tackling the compliance headache
Underwriting Agency & Market Trends
Roundtable Theme
The Future of Underwriting Agencies: Innovation, Regulation and Growth
Video
IN The Nasdaq Video Special
Magazine Issue
Issue 30.01
Booking Deadline: Jan 28
In-Market: Feb 25
Special Reports
Top Advisors
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Feature 6
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Feature 5
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Feature 4
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 3
■ Cyber insurance
■ Flood
IBTV Episode
■ Lorem ipsum 2
■ Cyber
Executive Insights
January
Digital Feature
AI in Wealth
Environmental Liability & Renewables
Roundtable Theme
Harnessing AI for Wealth Management Success
Insuring the Energy Transition: Australia’s Approach
Video
IN The Nasdaq Video Special
Magazine Issue
IN The Nasdaq Video Special
Special Reports
IN The Nasdaq Video Special
January
February
March
April
May
June
July
August
September
October
November
December