Insurance Business Canada
Leading independent news source serving the insurance industry
About Us
Traffic & Audience
Editorial Calendar
Digital Solutions
Print Solutions
Other Innovative Solutions
About us
Insurance Business Canada (IBC) is the definitive information source for the insurance industry. Award winning content is delivered to brokers, underwriters and executives through daily e-newsletters, IBTalk, episodes of IBTV, informative webinars and events.
Insurance Business Canada marketing solutions:
■ Roundtables
■ Research
■ Data & Audience Insights
■ Video & podcasts
■ Special Reports & Accolades
■ Lead generation
■ Insurance Business Canada Awards
■ Women in Insurance Canada
■ Sponsored and custom content
■ Account based marketing
13,125
Publisher Accolades
mailed
12,960
e-mag + industry events
Get in Touch
Editorial Calendar
Traffic & Audience
Audience Extension
IBC connects specialty brokers, underwriters, executives and other industry players.
Increase your brand awareness by placing your brand directly in front of a large audience in a cost-effective manner.
Channel Sponsorships
Are you interested in growing a specific line of business? Do you have thought leaders and industry experts who want to speak to the broker community? Channel Sponsorships provide our partners with the ability to pair targeted advertising, branding and thought leadership with specialty lines of business.
IB Australia’s Key Audience Segments
KEY AI is Insurance Business’ data-driven digital marketing platform that drives your target audience segments to engage with your product or service through targeted marketing campaigns.
Interactive Digital Content is an opportunity to showcase your organization’s expertise through various thought leadership packages. These turnkey packages all include promotional programs to reach dedicated audiences through email, social media and audience extension.
Digital Solutions
Other Insurance Business Solutions
Australia - Canada - NZ - Philippines - UK - USA
www.keymedia.com
Magazine
Why audience extension?
Statistics have shown that users need to see your digital message 17-20 times per month for the highest rate of conversion.
Therefore, IBC now offers partners the ability to continue to market to our users as they travel to other brand-safe sites.
Add audience extension to your Insurance Business Canada campaign and experience higher, qualified traffic and increased conversion.
How it works?
02
Continue to reach user with digital ads after they leave IBC site, and travel toother brand-safe sites, building frequency.
24-Feb
Leader Profile/ Big Interview
Spotlight a key executive in this exclusive interview, paired with a robust 4-week marketing campaign.
Interactive Digital Content
Click to learn more
Magazine
Reach brokers at key industry events and through a mailed and e-mailed copy of our annual Insurance Business Canada edition
IBMarkets
Brokers turn to IBMarkets to connect with insurers and MGAs to place risk
Events
Insurance Business Canada produces both Women in Insurance Canada and Insurance Business Canada Awards. If you want to celebrate and network with the best in the industry, you won't want to miss getting involved.
Get in Touch
125,710
average monthly sessions
90,647
average monthly users
153,424
average monthly page views
19.49%
open rate
25%
average open rate
12,271
e-newsletter distribution
Magazine
MPA magazine reaches thousands of mortgage and finance professionals.
Learn more
Website
Insurance Business Canada connects the insurance industry through first to market news coverage and thoughtful insights and analysis from subject matter experts
Learn more
01
User visits IBC website.
03
User is driven to your site or conversion page.
Go-live
Click to learn more
Booking Deadline (with video)
Booking Deadline (without video)
February
18-Dec
15-Jan
Deadlines
*Prices are exclusive of any applicable taxes.
Price per month (minimum 6-month commitment)
$7,000
Click to learn more
■ Exclusivity of ad positions adjacent to channel content on articles and on section front.
AD UNITS:
■ Billboard 970x250
■ Half page 300x600
■ Mobile Rectangle 300x250
■ Adhesion 1920x110 / 1024x110
■ Re-targeting of article readers with sponsors’ ads after they leave the site
■ One article per month – collaboration and interviews with journalists
■ Dedicated monthly channel e-newsletter to database
■ Exclusive half page 560x250 ad in channel e-newsletter
Current channels – custom channels available
■ Hospitality
■ Cannabis
■ Catastrophe
■ Construction
■ Environmental
■ Risk Management
■ M&A
■ Healthcare
■ Professional Liability
■ Marine
■ Non-profits
■ Workers Comp
■ Cyber
■ Life
■ Claims
Click to learn more
Brokers
Lenders
Aggregators
Brokerage Heads
Principals
Directors
Titles/Function
Interests/ Content Affinity
Alternative Lending
Commercial
Reverse
Education
Sustainability
Brand Boost
Content Boost
Content Boost with Leads
Leverage content to reach prospects in-market for your products or services by nurturing them toward engagement with your brand. The end result is marketing-qualified leads delivered through an interactive dashboard in real-time to track campaign success and engagement.
Boost your content marketing and thought leadership with targeted campaigns that position your content in front of your ideal customers across multiple channels to drive qualified traffic to your content assets. Get advanced insight to engagement, including at the company level.
Amplify your advertising with targeted display campaigns that reach & nurture your target audience segments wherever they are browsing the web through social media & display advertising.
MPA's
Content Boost with Leads
Content Boost
Brand Boost
Click to learn more
Brand Boost
Learn more
Content Boost
Learn more
Content Boost with Leads
Learn more
Leader Profile/ Big Interview
Leader Profile/Big Interview
Learn more
Exclusive Feature
Exclusive Feature
Learn more
Team Profile
Team Profile
Learn more
Exclusive Insights
Exclusive Insights
Learn more
Hover and click to learn more
Traffic & Audience
49%
readers earn an annual income of $75,000-$150,000
73%
readers have an annual loan settlement volume of $10m-$60
9,633
hard copy distribution
Distribution by location
79%
believe MPA helps them improve the way they run their business
91%
agree MPA is the leading business magazine for the mortgage and finance industry
71%
are mortgage brokers, brokerage heads, MDs and principals
1/2
2/2
2/4
Annual loan settlement volume
1/4
What do brokers want from aggregators?
4/4
3/4
27-Jan
13-Nov
11-Dec
January
Website
2/3
Homepage
1/3
Display & e-Newsletter
Website
Market your brand on the insurance industry's leading website for news, opinion and analysis
Learn more
e-Newsletter
Insurance Business publishes newsletters including Morning Briefing, IBC Editor and Breaking News alerts. Align your brand with the latest industry news, or try a text banner to drive traffic to your website
Learn more
Hover over each ad position for more information.
The specialty insurance community’s most trusted, online source of news, opinion and analysis.
Billboard
970x250
33%
Position
Size
SOV
Native article
3/3
Mobile
Business Update
Business Update
Learn more
In-person Roundtable
In-person Roundtable
Learn more
See Publisher Accolades
Print Solutions
Read more
Read more
Read more
Display & e-Newsletter
Click to learn more
Magazine
IBC's annual magazine is published in September and distributed at industry conferences including WSIA, Target Markets and APCIA in addition to 19,500 subscribers. High impact advertising and sponsored content opportunities available
Hover over each ad position for more information.
Double page spread
Outside back cover
Inside front cover
Full page
Half page (horizontal)
Half page (vertical)
Double page spread
Position
Size
Trim (w) 420mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Print solutions
Impact advertising
Mi proin sed libero enim sed faucibus turpis in eu, arcu vitae elementum curabitur vitae nunc.
Hover over each ad position for more information.
Print solutions
Loose inserts
Belly wrap
Belly wrap pro
Magazine page
IBC's annual magazine is published in September and distributed at industry conferences including WSIA, Target Markets and APCIA in addition to 19,500 subscribers. High impact advertising and sponsored content opportunities available
Learn more
Impact advertising
Are you looking for your brand to dominate at key industry events? Advertising on the cover of our annual issue is sure to get attention. If showcasing your expertise through content is your play, be interviewed by one of our journalists for a thoughtful sponsored content piece
Learn more
Participate in an industry-leading panel discussing key market trends. Video roundtable will be recorded, edited and promoted alongside a 1,500 word editorial piece for 4 weeks.
Exclusive Insights
Interactive Digital Content
Discuss a specific market opportunity, highlight a new product or profile your company with an exclusive feature. Insurance Business editorial team to conduct an interview and produce the 1000-word piece to be paired with a 4-week marketing campaign, driving readership.
Exclusive Feature
Interactive Digital Content
Join other thought leaders, adding commentary on a market or topic of interest. Includes branding, company bio and quotes; supported by a 4 week marketing campaign.
Team Profile
Interactive Digital Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.
In-person Roundtable
Interactive Digital Content
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin porttitor ultricies elit et rutrum. Curabitur bibendum lacinia purus non dictum. Ut ac ultrices ligula, sit amet finibus metus.
Business Update
Interactive Digital Content
Full page
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Outside back cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page horizontal
Position
Size
Trim (w) 186mm x (h) 119.5mm
No bleed
Inside front cover
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Half page vertical
Position
Size
Trim (w) 101mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Belly wrap
Position
Belly wrap pro
Position
Loose inserts
Position
*Rate does not include print or delivery.
Interactive Digital Content
Medium rectangle
Position
Size
SOV
300x250
100%
Half page
Position
Size
SOV
300x600
33%
Fluid wallpaper
Position
Size
SOV
1024+
100%
Overlay
Position
Size
SOV
640x480
50%
Billboard (pos 2)
Position
Size
SOV
970x250, 300x250
50%
Adhesion
Position
Size
1920x110 / 1024x110
Native article
Position
Medium rectangle
Position
Size
SOV
300x250
100%
Catfish
Position
Size
SOV
300x50
50%
E-Newsletter
The leading e-newsletter for insurance brokers
Hover over each ad position for more information.
Display & e-Newsletter
EDM
Position
Newsletter Text Banner
Position
Clickthrough URL
338x225 image
45 characters including spaces, approximately 8 words depending on word length
Newsletter Advert
Position
Size
560x250
9.4%
0.5%
6%
21%
39%
1%
23%
4.49
Accurate and on-time commission payments
4.35
Quality of lending panel
4.13
Communication with brokers
4.19
Compliance support
4.15
BDM support
1= not important; 5 = extremely important
12%
< $10m
26%
$10m-$20m
35%
$20m-$40m
14%
$40m-$60m
13%
$60m+
Readers by job title
2%
Others
13%
Lenders
33%
Brokerage heads, principals , directors
52%
Brokers and loan writers
Number of years a broker
22%
>15 years
25%
6-15 years
26%
3-5 years
27%
<2 years
Readers by job title
2%
Others – aggregators, valuers & insurers
12%
Financial Sector – legal firms, accountants, financial planners
15%
Lenders – Banks, non banks, mortgage managers, senior management
27%
Brokers – Industry graduates, loan writers
44%
Industry leaders – top performers, principals, company MDs, brokerage head
Website
153,424
average monthly page views
Readers by Organizational Function
2%
2/5
Users by Location
9%
1/5
Traffic & Audience
90,647
average monthly users
25%
open rate
12,271
e-newsletter distribution
InsuranceBusinessmag.com Australia is the industry’s leading online resource for specialty insurance
MPA 23.01
March
April
MPA 23.02
May
June
MPA 23.03
July
MPA 23.04
August
September
MPA 23.05
October
November
MPA 23.06
December
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■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 4
■ Lorem ipsum 2
■ Inside the Boardroom: Canadian Risk Trends
IBTalk
■ Risks in Canada
■ Navigating Professional
IBTV Episode
■ Lorem ipsum 2
■ Manufacturing
■ Trade Credit
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Personal Lines
IBTV Episode
■ Lorem ipsum 2
■ Tech-Driven Risk: Innovation Recap & 2026 Outlook
IBTalk
■ Lorem ipsum 2
■ Is Canada Ready for AI Insurance?
IBTV Episode
■ Lorem ipsum 2
■ E&O
■ Complex Risks
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Insurance Business Canada Awards
Events
■ Lorem ipsum 2
■ Claiming Clarity: What 2025 Taught Us
IBTalk
■ Lorem ipsum 2
■ The Claims Landscape in Canada: Trends & Takeaways
IBTV Episode
■ Law Firm: Case Study
■ TPA Spotlight
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Cyber
Webinar
■ Lorem ipsum 2
■ IBAO
Events
■ Lorem ipsum 2
■ Cyber Insurance: Preparing for the Next Breach
IBTalk
■ Lorem ipsum 2
■ Cybercrime & Coverage: Canadian Expert Perspectives
IBTV Episode
■ Lorem ipsum 2
■ Programs
Executive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ CRIMS
■ NICC
Events
■ Lorem ipsum 2
■ People Risk Lessons From 2025
IBTalk
■ Lorem ipsum 2
■ Culture, Claims & Compliance: EPLI in Canada
IBTV Episode
■ Lorem ipsum 2
■ Technology (Industry)
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Renewable Energy
IBTV Episode
■ Lorem ipsum 2
■ Condo & Multi-Unit Focus: Market Insights
IBTalk
■ Lorem ipsum 2
■ Property Risk in a Changing Climate
IBTV Episode
■ Lorem ipsum 2
■ Excess Property
■ Hospitality
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Accident & Health
IBTV Episode
■ Lorem ipsum 2
■ Managing Construction Insurance in Canada
IBTalk
■ Lorem ipsum 2
■ Building Risk: Developer & Broker Perspectives
IBTV Episode
■ Lorem ipsum 2
■ Construction
■ Surety
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Women in Insurance
Events
■ Lorem ipsum 2
■ Behind the Wheel: Commercial Auto in Canada
IBTalk
■ Lorem ipsum 2
■ Transportation Risk Across Provinces
IBTV Episode
■ Lorem ipsum 2
■ Equipment Breakdown
■ Trucking
■ Fleet
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Property
Ibtv Episode
■ Lorem ipsum 2
■ Property
IBTV Episode
■ Lorem ipsum 2
■ Catastrophe Coverage: Evolving Solutions
IBTalk
■ Lorem ipsum 2
■ Nat Cat & Business Interruption: Leaders on the Frontlines
IBTV Episode
■ Lorem ipsum 2
■ Risk Mitigation and Restoration
■ Small Business
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Supply Chain
Ibtv Episode
■ Lorem ipsum 2
■ Climate & Coverage: Canada’s Environmental Risk
IBTalk
■ Lorem ipsum 2
■ Resilience & Responsibility: Insurers & Climate Pressure
IBTV Episode
■ Lorem ipsum 2
■ Energy - Oil & Gas
■ Renewable Energy
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ SME
IBTV Episode
■ Lorem ipsum 2
■ Small Business in Focus: Broker Insights
IBTalk
■ Lorem ipsum 2
■ Programs & SME: Canadian Market Leaders Roundtable
IBTV Episode
■ Lorem ipsum 2
■ Premium Funding
■ Agriculture
■ Cannabis
Exclusive Feature
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 6
■ Lorem ipsum 2
■ Lorem ipsum 1
Feature 5
■ Lorem ipsum 2
■ Architects & Engineers
IBTV Episode
■ Lorem ipsum 2
■ Complex Risk Unpacked: Surplus in Focus
IBTalk
■ Lorem ipsum 2
■ Non-Admitted Risks: Canadian Market Leaders Discuss
IBTV Episode
■ Lorem ipsum 2
■ Life Insurance
■ High Net Worth/Private Clients
■ Travel Insurance
Exclusive Feature
24-Mar
15-Jan
12-Feb
21-Apr
12-Feb
12-Mar
19-May
12-Mar
9-Apr
16-Jun
9-Apr
7-May
14-Jul
7-May
4-Jun
11-Aug
4-Jun
2-Jul
8-Sep
2-Jul
30-Jul
6-Oct
30-Jul
27-Aug
3-Nov
27-Aug
24-Sep
1-Dec
24-Sep
22-Oct
Current channels – custom channels available
Monthly web stats
E-Newsletter
Magazine
Magazine
Monthly web stats
E-Newsletter
Audience
Demographic
Audience
Demographic
January
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
What's included
Available Channels
What's included
Available Channels
Key Research & Insights
Multimedia
IBMarkets
Gain access to reader feedback and insights.
Read more
Nominate your organization or your colleagues for one of IB's awards. Visit our calendar of upcoming awards here
Read more
Sponsored content written by our journalists and delivered to our total readership.
Read more
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Contact us to learn about rates
Contact us to learn about rates
Contact us to learn about rates
Tap on each ad position for more information.
Titles/Function
Interests/ Content Affinity
Tap each ad position for more information.
Multimedia
Build trust and credibility by showing your knowledge and expertise via video
Learn more
Lead Generation
Generate sales leads, spread expertise and build your brand image
Learn more
Multimedia
Feature your SMEs through an IBtv video interview, distributed through our digital channels and hosted on IB and YouTube
Hover over each ad position for more information.
2/2
Podcast
1/2
TV
Display & e-Newsletter
Contact us to learn about rates
TV
Build trust and credibility by showing your knowledge and expertise via video
Contact us to learn about rates
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
Lead Generation
Generate sales leads, spread expertise and build your brand image
Hover over each ad position for more information.
2/2
Webinar
1/2
Whitepaper
Display & e-Newsletter
Contact us to learn about rates
Generate sales leads, spread expertise and build your brand image
Whitepaper
Contact us to learn about rates
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
Learn more
Build trust and credibility by showing your knowledge and expertise via video
Multimedia
Learn more
Generate sales leads, spread expertise and build your brand image
Lead Generation
2/2
Podcast
1/2
TV
Tap on each ad position for more information.
Feature your SMEs through an IBtv video interview, distributed through our digital channels and hosted on IB and YouTube
Multimedia
Display & e-Newsletter
Contact us to learn about rates
Build trust and credibility by showing your knowledge and expertise via video
TV
Contact us to learn about rates
Sponsor a podcast series or share your expertise in a recorded discussion
Podcast
2/2
Webinar
1/2
Whitepaper
Tap on each ad position for more information.
Generate sales leads, spread expertise and build your brand image
Lead Generation
Display & e-Newsletter
Contact us to learn about rates
Generate sales leads, spread expertise and build your brand image
Whitepaper
Contact us to learn about rates
Educate a highly targeted audience, develop trust in your brand, and generate top of funnel sales leads
Webinar
Readers by job title
Source: Touchstone Market Research 2017
4%
Other
11%
Once permonth
26%
Executive
30%
Manager
44%
Producer/Broker
3/5
3%
13%
2%
48%
22%
1%
Others
(Victoria)
23%
75%
Risk Managers
Underwriters
(Insurers & MGAs)
Brokerage
Contact us to learn about rates
Newsletter Advert
Position
Size
560x250
Special Reports
Nominate a colleague or a firm for Insurance Business Canada's special reports. Top reports include Employer of Choice, Elite Women, Five Star Cyber and Five Star MGA. Click here for a calendar of upcoming reports: Best Insurance Awards
Read more
Catastrophe
Cannabis
Commercial auto
Construction
Cyber
Environmental
Hospitality
Legal expenses
Marine
Non-profits
Professional liability
Life
Key AI
BC
AB
MB
NB
Executive
31.5%
Management
Broker (producer)
19.4%
45.9%
M&A
Diversity &
Inclusion
Group benefits
Claims
Independent
Brokers
Insurers
Reinsurance
Insurance Leaders
(Executives)
Risk Managers
IB Canada’s Key Audience Segments
Titles/Function
Cyber
Construction
Interests/Content Affinity
Commercial Auto
Professional Risks
Property & Casualty
ON
51%
QC
18%
SK
4%
C-Level
3.3%
Top Topics - Overall
*indicates number of unique organizations (url) showing intent by topic
24,513
Travel Insurance
23,263
Personal Lines
19,306
Health care
17,306
M&A Insurance
16,096
Property
15,714
Workers Compensation
15,630
Casualty
14,703
Auto Insurance
14,649
Health Insurance
14,189
Insurtech
12,447
Accident Insurance
12,259
Life Insurance
7.555
Small Business
23898
Travel Insurance
23898
Travel Insurance
4/5
■ Healthcare
■ Professional Liability
■ Marine
■ Non-profits
■ Workers Comp
■ Cyber
■ Life
■ Claims
Special Reports
Go-live month: February
Go-live: 20/02/24
5-Star Professional Liability and D&O
Go-live month: February
Go-live: 26/02/24
Brokers on Underwriters (Top 20)
Go-live month: March
Go-live: 06/03/24
Elite Women
Go-live month: March
Go-live: 26/03/24
Global 100 - Insurance
Go-live month: March
Go-live: 28/03/24
Fast Brokerages
Go-live month: April
Go-live: 11/04/24
5-Star Brokerages
Go-live month: April
Go-live: 16/04/24
5-Star Diversity, Equity & Inclusion
Go-live month: August
Go-live: 19/08/24
Brokers on Construction
Go-live month: September
Go-live: 18/09/24
Top 50 Rising Stars
Go-live month: October
Go-live: 24/10/24
Brokers on MGAs
Go-live month: November
Go-live: 11/11/24
Top Insurance Brokers
Go-live month: December
Go-live: 03/12/24
Top Insurance Employers
Go-live month: December
Go-live: 13/12/24
Brokers on Carriers
Go-live month: December
Go-live: 17/12/24
Global Best in Insurance
Go-live month: February
Go-live: 20/02/24
5-Star Professional Liability and D&O
Top Topics - Overall
24,513
Travel Insurance
23,263
Personal Lines
18,733
Property
18,449
Casualty
17,987
Auto Insurance
17,880
Workers' Compensation
17,690
M&A Insurance
14,721
Health Insurance
9,621
Small Business
34,534
Health Insuance
34,463
Insurtech
34,056
Accident Insurance
22,879
Small Business
*number of unique businesses showing intent
3/5
4/5
Nov 14
Insurance Business Canada Awards
Apr 24
Specialty Insurance Summit
Jun 18
Women in Insurance Canada
Go-live month: March
Go-live: 26/03/24
Global 100 - Insurance
Go-live month: March
Go-live: 28/03/24
Fast Brokerages
Go-live month: April
Go-live: 11/04/24
5-Star Brokerages
Go-live month: April
Go-live: 16/04/24
5-Star Diversity, Equity & Inclusion
Go-live month: August
Go-live: 19/08/24
Brokers on Construction
Go-live month: September
Go-live: 18/09/24
Top 50 Rising Stars
Go-live month: October
Go-live: 24/10/24
Brokers on MGAs
Go-live month: November
Go-live: 11/11/24
Top Insurance Brokers
Go-live month: December
Go-live: 03/12/24
Top Insurance Employers
Go-live month: December
Go-live: 13/12/24
Brokers on Carriers
Go-live month: December
Go-live: 17/12/24
Global Best in Insurance
Go-live month: February
Go-live: 20/02/24
5-Star Professional Liability and D&O
Events
Technology
Specialty Insurance
Personal lines insurance
20,770
Casualty insurance
18,522
Travel insurance
18,256
Mergers & acquisitions
18,228
Health care
18,059
Catastrophe insurance
17,125
Property insurance
15,906
Insurtech
10,570
Commercial auto insurance
7,456
Environmental insurance
7,270
Transportation
6,286
Construction insurance
5,845
Auto insurance
13,977
Renewable energy
12,861
Life insurance
11,320
Accident insurance
11,158
Workers' compensation
10,959
Small Business insurance
10,873
Health insurance
10,835
Trucking insurance
5,655
Marine insurance
5,558
Professional liability insurance
4,778
Cyber liability insurance
4,685
Directors & officers liability
3,972
Shipping insurance
1,630
+12,960
mailed
Company Size Distribution
Source: Touchstone Market Research 2017
4%
Other
11%
Once permonth
26%
Executive
30%
Manager
44%
Producer/Broker
Large Annual Revenue 200,000,001-1B Or
Number of Employees 1001 - 10000
12.6%
Enterprise
Annual Revenue >$1,000,000,001 Or Number of Employees >10001
31.2%
Medium Annual Revenue 10,000,001 - 200M or Number of Employees 101 - 1000
Small Annual Revenue 1M-10M or Number of Employees 1 - 100
24.6%
31.6%
5/5
Company Size Distribution
5/5
Independent
Brokers
Insurers
Reinsurance
Insurance Leaders
(Executives)
Risk Managers
Cyber
Construction
Commercial Auto
Professional Risks
SK
2%
Account Based Leads (ABM)
Account Based Leads (ABM)
Learn more
Leads
Leads
Learn more
Display
Display
Learn more
Deliver high quality targeted leads minimum of 50, from either your ABM list or with direction of your ideal customer profile.
Account Based Leads (ABM)
Deliver high quality targeted leads minimum of 50 with direction of your ideal customer profile.
Leads
ABM targeting display advertising, minimum 50k impressions per month for 3-month commitment
Display
Key Engage puts your marketing in front of your target accounts, prioritizing your key prospects and allocating your resources to reaching, nurturing and converting the accounts you want to win. Contact us for more details.
Key Engage
Account Based Leads (ABM)
Leads
Display
Deliver high quality targeted leads minimum of 50, from either your ABM list or with direction of your ideal customer profile.
Account Based Leads (ABM)
Deliver high quality targeted leads minimum of 50 with direction of your ideal customer profile.
Leads
ABM targeting display advertising, minimum 50k impressions per month for 3-month commitment
Display
Key Engage puts your marketing in front of your target accounts, prioritizing your key prospects and allocating your resources to reaching, nurturing and converting the accounts you want to win. Contact us for more details.
Key Engage
2026 Media Kit
Insurance Business Canada marketing solutions:
■ Roundtables
■ Research
■ Data & Audience Insights
■ Video & podcasts
■ Special Reports & Accolades
■ Lead generation
■ Insurance Business Canada Awards
■ Women in Insurance Canada
■ Sponsored and custom content
■ Account based marketing
■ Law Firm: Case Study
Speak to your expertise in an exclusive podcast interview, hosted on IBTalk - promoted on top listening platforms
Professional Risks
Surplus & Non-Admitted Risks
Small Business Insurance & Programs
Environmental Risk & Liability
Natural Catastrophe & Business Interruption
Commercial Auto & Transportation
Construction & Project Risk
Condo & Multi-Unit Property Insurance
Employment Practices Liability (EPL)
Cyber Insurance
Claims & Litigation Risk
Technology & AI in Insurance
Extra Print Copies
Contact us to learn about rates
Extra Print Copies
Position
Size
Trim (w) 210mm x (h) 268mm
Type 10mm in from all sides
Bleed 5mm on all sides
Sposored Content Packages
Contact us to learn about rates
Sponsored Content Packages
Position
2026 Media Kit
Surplus & Non-Admitted Risks
Small Business Insurance & Programs
Environmental Risk & Liability
Natural Catastrophe & Business Interruption
Commercial Auto & Transportation
Construction & Project Risk
Condo & Multi-Unit Property Insurance
Employment Practices Liability (EPL)
Cyber Insurance
Claims & Litigation Risk
■ Claims Tech: Case Study
Technology & AI in Insurance
Property & Casualty
Contact us to learn about rates
Extra print copies
Position
Extra Print Copies
Speak to your expertise in an exclusive podcast interview, hosted on IBTalk - promoted on top listening platforms